What happens when your once-dignified profession no longer supports a dignified lifestyle? In 1990s St. Petersburg, teachers had to find out the hard way. Although the institutions and ideologies of Soviet life situated them as "cultured" consumers, contemporary processes of marketization and privatization left them unable to attain what they now considered to be respectable material standards of living. In this fascinating new ethnographic study, Patico examines the various ways in which teachers have adjusted their activities and interactions as consumers, demonstrating how this has led to dramatic shifts in their assessments of their own lives and of the society around them. Consumption and Social Change in a Post-Soviet Middle Class presents a much-needed look at the lives of ordinary people in Russia today, in the process contributing both to postsocialist studies of social change and to broader anthropological theorizations of consumption and value.

This book analyses social change in Russia, in particular the development of a middle class, one of the most important social and political projects of Putin’s administration. Using unique survey data collected in 1998, 2007 and 2015, the authors make extensive and theoretically justified analyses of the changing social distinctions in Russia over the past 20 years. Offering a sophisticated analysis of classes and class they acknowledge that in class analysis there are different phases, requiring different concepts. The first phase is the analysis of class positions; the second is the study of the work and reproduction situations of class groups and the final step is the analysis of class interests. While acknowledging that there are a number Russian-specific factors that seriously complicate traditional class analysis, the authors maintain that the basic tenets of class analysis still hold true. The book will be of interest to students and scholars of sociology, political science, transition studies, social policy and Russian studies and anyone who wants to understand the internal divisions and organization of the middle class in Russia.

By providing a survey of consumption and lifestyle in Hungary during the second half of the twentieth century, this book shows how common people lived during and after tumultuous regime changes. After an introduction covering the late 1930s, the study centers on the communist era, and goes on to describe changes in the post-communist period with its legacy of state socialism. Tibor Valuch poses a series of questions. Who could be called rich or poor and how did they live in the various periods? How did living, furnishings, clothing, income, and consumption mirror the structure of the society and its transformations? How could people accommodate their lifestyles to the political and social system? How specific to the regime was consumption after the communist takeover, and how did consumption habits change after the demise of state socialism? The answers, based on micro-histories, statistical data, population censuses and surveys help to understand the complexities of daily life, not only in Hungary, but also in other communist regimes in east-central Europe, with insights on their antecedents and afterlives.

In the post-Soviet period morality became a debatable concept, open to a multitude of expressions and performances. From Russian Orthodoxy to Islam, from shamanism to Protestantism, religions of various kinds provided some of the first possible alternative moral discourses and practices after the end of the Soviet system. This influence remains strong today. Within the Russian context, religion and morality intersect in such social domains as the relief of social suffering, the interpretation of history, the construction and reconstruction of traditions, individual and social health, and business practices. The influence of religion is also apparent in the way in which the Russian Orthodox Church increasingly acts as the moral voice of the government. The wide-ranging topics in this ethnographically based volume show the broad religious influence on both discursive and everyday moralities. The contributors reveal that although religion is a significant aspect of the various assemblages of morality, much like in other parts of the world, religion in postsocialist Russia cannot be separated from the political or economic or transnational institutional aspects of morality.

Translocality, Entrepreneurship and Middle Class Across Eurasia is a comprehensive, multi-sited ethnography about the unfolding of capitalism across Eurasia and the advent of a new middle class since the late Soviet era. Based on extensive fieldwork, the book follows three generations of ethnic Kyrgyz in three distinct eras and sites: The early bazaar traders of Novosibirsk (Russia), the post-2000 middlemen operating in Guangzhou (China) and the ‘new entrepreneurs’ who have emerged at home in Kyrgyzstan around 2015. The book advocates translocality as an innovative concept to better understand the dialectic of mobility and emplacement in contemporary livelihoods and value chains that transgress not only political borders, but also less tangible socio-cultural boundaries. Through this lens, the chapters forcefully demonstrate how ways of business-making align or conflict with notions of ethnic belonging, diaspora, sociability or gender, in and in-between various locations. Proposing the imaginary of commercial journeys, the book documents the aspirations, adjustments and struggles of an emergent middle class, whose neoliberal subjectivity is inspired by a flexible entrepreneurial spirit of ‘Kyrgyzness’, and who navigate in a market environment that recently has been shifting towards more actor diversification, service orientation and rule-based formalization. This book will be of interest particularly to scholars in the fields of (economic) anthropology, post-socialist studies, migration, mobility and area studies with a focus on Central Asia and Eurasia.

Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.

A devastating challenge to the idea of communism as a 'great leveller', this extraordinarily original, rigorous, and ambitious book debunks Marxism-inspired accounts of its equalitarian consequences. It is the first study systematically to link the genesis of the 'bourgeoisie-cum-middle class' – Imperial, Soviet, and post-communist – to Tzarist estate institutions which distinguished between nobility, clergy, the urban merchants and meshchane, and peasants. It demonstrates how the pre-communist bourgeoisie, particularly the merchant and urban commercial strata but also the high human capital aristocracy and clergy, survived and adapted in Soviet Russia. Under both Tzarism and communism, the estate system engendered an educated, autonomous bourgeoisie and professional class, along with an oppositional public sphere, and persistent social cleavages that continue to plague democratic consensus. This book also shows how the middle class, conventionally bracketed under one generic umbrella, is often two-pronged in nature – one originating among the educated estates of feudal orders, and the other fabricated as part of state-induced modernization.