Consumer Behavior and Insights
Title | Consumer Behavior and Insights PDF eBook |
Author | Diane Phillips |
Publisher | Oxford University Press, USA |
Total Pages | 592 |
Release | 2020 |
Genre | Consumer behavior |
ISBN | 9780190857134 |
Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.
Consumer Behavior and Insights
Title | Consumer Behavior and Insights PDF eBook |
Author | Diane Phillips |
Publisher | Oxford University Press, USA |
Total Pages | 592 |
Release | 2020-01-02 |
Genre | |
ISBN | 9780190857165 |
Consumer Behavior presents a new approach to teaching consumer behaviour; Szmigin, Piacentini and Phillips move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest behavioral, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out. Theory is set in context for students through extensive use of US and international examples and extended cases.
Consumer Behaviour
Title | Consumer Behaviour PDF eBook |
Author | Ramanuj Majumdar |
Publisher | PHI Learning Pvt. Ltd. |
Total Pages | 364 |
Release | 2010 |
Genre | Business & Economics |
ISBN | 9788120339637 |
For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
Emotion and Reason in Consumer Behavior
Title | Emotion and Reason in Consumer Behavior PDF eBook |
Author | Arjun Chaudhuri |
Publisher | Routledge |
Total Pages | 182 |
Release | 2006-08-14 |
Genre | Business & Economics |
ISBN | 1136406905 |
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Consumer Behavior Theories
Title | Consumer Behavior Theories PDF eBook |
Author | Rajagopal |
Publisher | Business Expert Press |
Total Pages | 196 |
Release | 2018-02-25 |
Genre | Business & Economics |
ISBN | 1947441159 |
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Consumer Behaviour
Title | Consumer Behaviour PDF eBook |
Author | Isabelle Szmigin |
Publisher | Oxford University Press |
Total Pages | 523 |
Release | 2018 |
Genre | Consumer behavior |
ISBN | 0198786239 |
A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
Research in Consumer Behavior
Title | Research in Consumer Behavior PDF eBook |
Author | Russell W. Belk |
Publisher | Emerald Group Publishing |
Total Pages | 258 |
Release | 2011-10-28 |
Genre | Business & Economics |
ISBN | 1780521162 |
Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.