"Flower Arrangement" is a captivating and insightful book that takes readers on a journey into the world of floral design. This comprehensive guide is meticulously crafted to provide both novice and experienced floral enthusiasts with the knowledge, inspiration, and practical techniques needed to create stunning flower arrangements. The book doesn't stop at the basics, though. It offers valuable insights into creating everyday home arrangements, crafting arrangements for special events such as weddings, birthdays, and holidays, and even explores the delicate art of sympathy and funeral arrangements. With an emphasis on seasonal arrangements, the book celebrates the beauty and unique characteristics of each season. Readers learn how to design captivating arrangements that capture the essence of spring, summer, autumn, and winter. Furthermore, they discover the art of arranging by color theme and flower type, enabling them to create visually striking and cohesive arrangements. As readers progress through the chapters, they are encouraged to think outside the box and embrace unconventional approaches to flower arrangement. They learn to experiment with texture, form, and drawing inspiration from nature and other artistic mediums, fostering their own distinctive style and artistic expression. To help readers market their services and showcase their talent, the book provides strategies for building a portfolio and effectively promoting their work. It emphasizes the importance of customer satisfaction, professional ethics, and the fulfillment that comes from bringing joy to others through the power of flowers. Finally, the book concludes with a reflection on the journey of floral design, inspiring readers to embrace a mindset of continuous growth, curiosity, and experimentation. It celebrates the beauty, artistry, and endless possibilities of floral arrangement, leaving readers inspired to pursue their passion and create breathtaking designs. "Flower Arrangement" is not just a book; it is a comprehensive resource that nurtures the creative spirit within every floral enthusiast. Whether you are a beginner looking to embark on a floral design journey or an experienced designer seeking new inspiration, this book will become your trusted companion, guiding you through the enchanting world of flower arrangement and empowering you to create captivating floral masterpieces.

"House and Garden has recently called Constance Spry "the first superstar florist": her heyday in England lasted from the late 1920's through the '50s, during which she arranged flowers for Elsie de Wolfe, for Wallis Simpson's wedding to the Duke of Windsor, and for Elizabeth II's coronation. But what will most endear her to today's American flower lovers is her propensity for breaking rules." "Unorthodox arrangements in alternative containers were her trademark; she fearlessly utilized anything of beauty. "Perhaps," she writes, "a leaf from the vegetable garden attracts your attention, or a spray of ripe fruit. You don't stop to think that this material is labelled, so to speak, 'for eating'; you realize it is decorative, and that is enough; it suits your purpose and you use it."" "Decrying "tame vases of flowers", she mixed blooms - a fairly daring practice in her day - in order to achieve "the thrill of the beholder" that the Dutch and Flemish achieved with their still-lifes. She reacted most of all against the imposition of arbitrary rules on an activity she felt should be spontaneous and alive. She felt "strongly that the art of flower arrangement should be a means of self-expression for everyone and that nobody should be afraid to express his feeling for color and line through this medium."" "Flower Decoration reveals Constance Spry to be an English rebel with a cause and a chatty style. This, her first book, has been long out of print: it will be greeted with appreciation by today's sophisticated gardeners who, along with everyone interested in home decor, will love what HG has called her "lush, funky style". The time has come to reintroduce Constance Spry to America."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Cultivated: The Elements of Floral Style elevates floral design to fine art in this richly informative work on the principles of floral style. A charming and intelligent mentor, Christin Geall emboldens designers, gardeners, and entrepreneurs to think differently and deeply about their work with flowers as she draws upon the fine arts and historical sources, exploring Baroque music, the paintings of the Impressionists, or the work of floral innovators like Gertrude Jekyll and Constance Spry. Covering all aspects of floral design, including choosing plants to grow and arrange, selecting tools and vessels, balancing color and form, and even photographing and selling arrangements, Cultivated offers universal lessons for all levels of practitioners, budgets, and materials. Geall's stunning photographs of her own lush designs illustrate techniques for creating brilliant arrangements that spark the imagination.

This is a practical guide to the art of flower arranging in the home, including all the essentials of the craft.