Conjoint Measurement in Marketing Analysis
Title | Conjoint Measurement in Marketing Analysis PDF eBook |
Author | Vithala R. Rao |
Publisher | Marketing Classics Press |
Total Pages | 32 |
Release | 2011-06-30 |
Genre | Business & Economics |
ISBN | 1613111819 |
Conjoint Measurement
Title | Conjoint Measurement PDF eBook |
Author | Anders Gustafsson |
Publisher | Springer Science & Business Media |
Total Pages | 545 |
Release | 2013-03-14 |
Genre | Business & Economics |
ISBN | 3662063921 |
by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing.
Conjoint Measurement
Title | Conjoint Measurement PDF eBook |
Author | A. Gustafsson |
Publisher | Springer Science & Business Media |
Total Pages | 436 |
Release | 2013-04-17 |
Genre | Business & Economics |
ISBN | 3662063956 |
Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Conjoint Measurement
Title | Conjoint Measurement PDF eBook |
Author | Anders Gustafsson |
Publisher | Springer Science & Business Media |
Total Pages | 569 |
Release | 2013-03-19 |
Genre | Business & Economics |
ISBN | 3540247130 |
by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals - academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior - clearly a major problem area in marketing.
Conjoint Measurement
Title | Conjoint Measurement PDF eBook |
Author | Anders Gustafsson |
Publisher | Springer |
Total Pages | 373 |
Release | 2007-09-19 |
Genre | Business & Economics |
ISBN | 9783540714033 |
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
Applied Conjoint Analysis
Title | Applied Conjoint Analysis PDF eBook |
Author | Vithala R. Rao |
Publisher | Springer Science & Business Media |
Total Pages | 401 |
Release | 2014-02-20 |
Genre | Business & Economics |
ISBN | 3540877533 |
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
Conjoint measurement
Title | Conjoint measurement PDF eBook |
Author | Gerald Linda |
Publisher | |
Total Pages | 54 |
Release | 1973 |
Genre | Business |
ISBN |