Competitive Marketing (RLE Marketing)
Title | Competitive Marketing (RLE Marketing) PDF eBook |
Author | John O'Shaughnessy |
Publisher | Routledge |
Total Pages | 935 |
Release | 2014-09-15 |
Genre | Business & Economics |
ISBN | 1317646002 |
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Competitive Marketing
Title | Competitive Marketing PDF eBook |
Author | John O'Shaughnessy |
Publisher | |
Total Pages | 782 |
Release | 1995 |
Genre | Business & Economics |
ISBN |
This book combines analytical depth and width of coverage to present a truly comprehensive review of the theory and practice of marketing in a competitive environment.
Competitive Marketing (RLE Marketing)
Title | Competitive Marketing (RLE Marketing) PDF eBook |
Author | John O'Shaughnessy |
Publisher | Routledge |
Total Pages | 765 |
Release | 2014-09-15 |
Genre | Business & Economics |
ISBN | 1317646010 |
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Competitive Marketing
Title | Competitive Marketing PDF eBook |
Author | John O'Shaughnessy |
Publisher | Allen & Unwin Australia |
Total Pages | 372 |
Release | 1984-01-01 |
Genre | Marketing |
ISBN | 9780046582432 |
Export Strategy: Markets and Competition (RLE Marketing)
Title | Export Strategy: Markets and Competition (RLE Marketing) PDF eBook |
Author | Nigel Piercy |
Publisher | Routledge |
Total Pages | 279 |
Release | 2014-09-15 |
Genre | Business & Economics |
ISBN | 1317654005 |
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Strategic Marketing Management (RLE Marketing)
Title | Strategic Marketing Management (RLE Marketing) PDF eBook |
Author | Gordon Foxall |
Publisher | Routledge |
Total Pages | 290 |
Release | 2014-09-15 |
Genre | Business & Economics |
ISBN | 1317647009 |
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.
Organization and Marketing (RLE Marketing)
Title | Organization and Marketing (RLE Marketing) PDF eBook |
Author | Peter Spillard |
Publisher | Routledge |
Total Pages | 218 |
Release | 2014-09-19 |
Genre | Business & Economics |
ISBN | 1317644050 |
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.