Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

Models of Communication offers a timely reassessment of the significance of modelling in media and communication studies. From a rich variety of different perspectives, the collected essays explore the past, present, and future uses of communication models, in ordinary discourses concerning communication as well as in academic research. This book challenges received views of communication models and opens up new paths of inquiry for communication research. By zooming in on the manifestations and purposes of modelling in ordinary discourses on communication as well as in theoretical expositions, the essays collected in this volume cast new light on the problems and prospects of models crafted for the benefit of communication inquiry. Complementing earlier studies of models of communication, the volume digs deep into fundamental epistemological and ontological questions concerning modelling in the communication disciplines; but it also presents several novel models that promise to be of practical use in empirical studies of media and communication. The book is intended for communication scholars and students of media and will also be of interest for related disciplines in the humanities and the social sciences.

The Book Communication Models Presents The Evolutionary Scenario Of Communication Concepts And Strategies, Concerns And Challenges, And The Changes In Modalities Of Communications, Both People Oriented And Technology Oriented. The Style Of Presenting These From Different Perspectives In The Form Of Models Enhances Its Value For It Facilitates Quick Understanding. New Models May Occur Due To Changes In Modalities Of Communications. Along With This, Newer Needs And Demands May Turn Up. Social Attitudes And Values May Change For Newer Needs And Demands. People Become More Aware, Educated And Motivated In These Diverse Contexts And Set Up New Modalities For Both Interpersonal And Media Communication. In Order To Present And Explain The Widened Scope Of Different Communication Perspectives, More And Advanced Level Communication Models Evolve. The Present Book Focuses On Communication Framework, Concept Of Communication And Communication Perspective. It Presents Communication Models In Nine Sections Highlighting The Perspectives From Which Human Communications Are Practiced, Interpreted And Analyzed Overtime. It Makes A Detailed Study Of Models Vis-À-Vis Development Communication Models, International Communication And Globalization Models, Intercultural Models, Technology Models, Communication Management Models, Communication Research Models, Business Communication Models And Models For Communication Strategies And Planning. The Book Would Prove A Useful Aid In Presenting Communication In Different Perspectives To The Students, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Who Deal In Diverse Areas Of Communication And Focus On The Critical Issues Pertaining To Them. The Book Is Cohesive And Easily Comprehensible.

This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362