Communicating Knowledge Visually presents a timely, in-depth examination of information design pioneer, Will Burtin. Using a methodical approach, the authors analyze Burtin's way of working and nine of his seminal projects, including his exhibitions for The Upjohn Company and diagrams for SCOPE magazine.Excerpts taken from Burtin's unpublished writing offer insight into his thinking process and explain how he transformed complex scientific information into easy, accessible visual forms. Scientists, designers, educators and students will gain valuable knowledge from Burtin's unique design approach in meeting the current challenges of communicating complexity in their respective fields.

This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designerâ (TM)s perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on peopleâ (TM)s lives.

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.

This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer’s perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on people’s lives.

This spiral-bound visual communication aid is designed to help pediatricians and others who work in medical settings with children who are nonverbal, including toddlers; children with conditions such as autism, cerebral palsy, language disorders, intellectual disabilities, or oral-motor apraxia; or children who do not speak English. Nearly 400 easy to understand, full color images depict common medical procedures, from bandaging to vaccine administration as well as important patient-provider communication, including describing symptoms or post-visit instructions. Each image is captioned in both English and Spanish for maximum in-office utility, and the pages are fully wipeable for simple disinfecting after each patient. Interactive use of this resource will improve communication, reduce fear and anxiety, and boost patients' understanding and participation in the medical visit. Key Features Four-color interior Captions in both English and Spanish Includes both office-based and inpatient procedures Wipeable pages for easy disinfecting Spiral binding for lay-flat, easy use with patients

A unique and practical guide to making high-impact presentations by using visual communications techniques.