The first book to integrate the social science literature on outdoor recreation has been completely updated to reflect current research and new concerns. The book is a standard text in courses and an invaluable reference for park and recreation managers.

This book is an excellent text for marketing, administration, tourism, and commercial recreation courses, as well as for practitioners! The authors discuss the use of persuasive techniques to reduce vandalism, develop acceptance of price increases, ensure visitor safety, and optimise tourism advertising. They also examine behavioural systems framework, mass communication research, research in tourism advertising, and more! Social psychology and mass communications principles will help students and practitioners meet communication challenges.