A full-color celebration of stunning visual illusions and the science behind them In Champions of Illusion, Susana Martinez-Conde and Stephen Macknik present a smorgasbord of mystifying images, many selected from their Best Illusion of the Year Contest. Whether it’s false motion, tricks of perspective, or shifting colors, Champions of Illusion is packed with adventures in visual perception. If you have ever found yourself face-to-face with an utterly bewildering illusion, you know the powerful effect such images have on the mind. The question we often ask ourselves is, How is that possible? Martinez-Conde and Macknik, who study the intersection of neuroscience, illusions, and stage magic, explain just why we think we see the things we see. The Best Illusion of the Year Contest draws entries from vision scientists, artists, magicians, and mathematicians bent on creating today’s most beguiling illusions. Featuring the contest’s most bizarre effects and unbelievable mind tricks, along with classic illusions and illuminating descriptions of what is actually going on in your brain when you are deceived by visuals on the page, Champions of Illusion is an electrifying mix of science and magic that you will not soon forget.

A collection of visual illusions with explanations of the science behind them, gathered from the Best Illusions of the Year contest. --

What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you're using attentional 'misdirection', a core technique of magic? And if you've ever bought an expensive item you'd sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'. Leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.

Focusing on the "American Century," the author explores the myths and realities of American power and discusses the role of the nation as a new century dawns. By the author of William F. Buckley, Jr.: Patron Saint of the Conservatives.

Beware, the designs herein may boggle your mind and confound your eyes. Does the cube go in or out, is the line straight or curved? You'll have fun deciding while coloring them at the same time. 32 designs.

With this book you can enter a realm of dazzlingly deceptive designs that offer wonderful opportunities for imaginative and inventive coloring. You'll find a host of ingeniously contrived constructions, strange, interlocking shapes and mind-boggling arrangements that defy reality and challenge the imagination to grasp their form and structure. Optical illusions are always fun to look at; coloring these masterly mind-bending illusions will add an extra dimension of enjoyment and foster a new appreciation of mysterious pictorial puzzles that make us wonder if seeing is truly believing.