Little changes can make a big difference. When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift. With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand. Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success. Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire. PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.

The Ultimate Purpose of this book is for you to be happy. Follow your PASSION. Make your SHIFT The first phase challenges your mindset and urges you to wake up from your misconceptions about career change. Find answers to the questions you’ve been repeatedly asking yourself: “Is it too late?” “Is it too risky?” Phase two encourages you to gain clarity. Discover or rediscover what you want in life. Search for answers within yourself, but don’t forget to set your sights beyond your comfort zone. The third phase emboldens you to take control. How? Go after and do what actually makes you happy. Realize your own process and find out for yourself how to go about the career shift towards your own happiness.

What is disappearing today is not just a certain number of jobs, or jobs in certain industries, or jobs in some parts of the UK - or even jobs in the West as a whole. What is disappearing is the very thing itself: the job. In fact, many organizations are today well along the path towards being de-jobbed.

Women who seek to balance a career and family find themselves facing a "third shift", or the inner dialogue that often second guesses their decisions and actions. An executive coach and consultant now offers cogent strategies for coping with this challenge and embracing it as a means of empowerment.

Offering an overview of existing research and drawing upon the authors’ own study of approximately 3,000 students and knowledge workers, this book documents how careers have fundamentally shifted over the past five decades and offers crucial insights into what these shifts mean for employers and their management strategies.

Written by Harvard-trained ex-law firm partner Liz Brown, Life After Law: Finding Work You Love with the J.D. You Have provides specific, realistic, and honest advice on alternative careers for lawyers. Unlike generic career guides, Life After Law shows lawyers how to reframe their legal experience to their competitive advantage, no matter how long they have been in or out of practice, to find work they truly love. Brown herself moved from a high-powered partnership into an alternative career and draws from this experience, as well as that of dozens of former practicing attorneys, in the book. She acknowledges that changing careers is hard much harder than it was for most lawyers to get their first legal job after law school but it can ultimately be more fulfilling for many than a life in law. Life After Law offers an alternative framework and valuable analytic tools for potential careers to help launch lawyers into new fields and make them attractive hires for non-legal employers.