In 1988, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary, a suave, new character appeared to sell Camel cigarettes: Joe Camel, a figure which gained international recognition on posters, signs, premiums and merchandise bearing the Camel logos. Joe was retired in 1997 and the collectibles with his image are more desirable than ever. This is his reference guide, with color photos and helpful information.

The first fifty years of Camel advertising and packaging shown in color photos that capture rich images used to promote Camel goods. The captions and informative text explain details and background context.

Cigarette packaging from the 1880s to the present display the extraordinary creative effort tobacco companies have exerted to make their cigarettes appear exotic, luxurious, colorful, feminine, masculine, festive, and even medicinal. This book includes color photographs of over 4000 different packs of cigarettes and in-depth listings of merchants, vendors, factory numbers, merchant codes, up-to-date pricing information, and anecdotes of the industry. Advertising designers and tobacco collectors will be amazed.

These full-color collector's guides have hundreds of photos, complete descriptions, vintage ads, and current values. Chapters include advertising, Art Deco, military, novelty, cheesecake, animals, Occupied Japan, pocket and table lighters, and more. Book II, with over 400 color photos, is a companion volume with no repeats of Book I. Book I includes 1998 values, while Book II has 1996 values.

For more than a hundred years, the well-heeled cigarette industry has hired some of the world's cleverest designers to make smoking appeal to as many different types of men and women in as many different cultures as possible. The result is compelling graphic design that employs a startling range of images, from beautiful ladies to skeletons, golden bats to butterflies, boots and blue jeans to top hats. This compendium of more than three hundred of the best international examples is an addictively entertaining resource for designers, typographers, commercial artists, and branding professionals, as well as collectors.

Tags from chewing tobacco tins over 100 year period come in various sizes, shapes and colors from companies obscure and famous. Over 6000 chewing tobacco tin tags described and priced, 2000 illustrated in color photos. This little known but fascinating chapter in tobacco history is documented fully.

Looks at the history of the Chrysler Corporation through a collection of vintage photographs.