The Ever-Changing Mold of Modern Business Communication.Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices.

Learn to Write Business Messages Quickly and Easily with the Three-Step Process You will learn to write business messages quickly, easily, and effectively with the exclusive Bovee/Thill/Schatzman three-step process: planning, writing, and completing business messages. When you use a process, you move toward a particular result, and this text's three-step process helps you get better results than you would get with any other business communication textbook. Students and instructors alike will appreciate how this practical, three-step strategy provides a solid foundation for solving communication problems and creating well-crafted business messages. The three-step process is fully integrated throughout the book. It is introduced and explained in detail in chapters 4-6, just before the specific types of business messages are discussed. Then the three-step process is applied to short messages (letters, memos, and e-mail) in chapters 7-9, to reports and proposals in chapters 12-14, to speeches and oral presentations in chapters 15-16, and to employment messages in chapters 17-18. *Planning *Analyze Study your purpose, lay out your writing schedule, and then profile your audience. your audience. *Analyze Study your purpose, lay out your writing schedule, and then profile your audience. *Writing *Organize Define your main ideas, limit the scope, group your points, and choose the direct or indirect approach. *Compose Control your style through level of formality and conversational tone. Choose your words carefully so that you can create effective sentences and paragraphs. *Completing *Revise Evaluate content and review readability, editing, and rewriting for clarity and conciseness. *Produce Use effective design elements and suitable delivery methods. *Proofread Review for errors in layout, spelling, and mechanics. This text provides dozens of superb examples of the finished product, including documents from such well-known companies as Krispy Kreme Doughnuts, Ace Hardware, Target, Office Depot, Petsmart, and Carnival Cruise Lines, to name just a few. Many documents are accompanied by a graphic describing how the three-step process is applied, and all include annotations in the margins that discuss precisely how to apply the principles presented in the text. reasons that Business Communication Today is the most successful business communication textbook published in the past 50 years.

For one-semester/term courses in Business Communication and Business Writing in departments of Business, English, and Communications. This best-selling text brings all the pieces of business communication together to give students a realistic understanding of the fundamental concepts of business communication. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. With practical, realistic assignments, students learn the concepts behind effective communication while developing and refining their skills to compete more successfully in today's job market.

A book that addresses the need for skills-building in today’s competitive business environment, Business Communication Todayhas been completely revised and reworked to provide the most cutting-edge information available on the market. Combining a solid foundation of communication fundamentals with practical advice and insights, readers will be effectively prepared for the challenges they’ll face when entering the job market. Thorough coverage and thoughtful integration of business communication technology sets this book apart from the competition. Every essential technology is covered, successfully demonstrating the importance of business etiquette, teamwork, proper short communication (memos, email, instant messaging, etc.), and effective business reports and proposals. An especially useful tool for those entering the job market, this book is also a must-read for corporate trainers, office managers, and others that need to utilize effective communications on a day-to-day basis.

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. For courses in Business Communication. Technology and communication intersect to prepare students for the workplace Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing. With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all students, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organisation, Business Communication Today introduces, develops, and reviews major concepts to maximise understanding.

For courses in Business Communication. The Ever-Changing Mold of Modern Business Communication Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing timeless business skills such as listening, presenting, and writing. With a strong focus on mobile connectivity, the Thirteenth Edition is a highly integrated text that blends new topics such as social media in business seamlessly with more traditional entrepreneurial concepts. The flexible text is suitable for all students seeking to master necessary skills for succeeding in the workplace. With a clear, fluid chapter organization that addresses, develops, and reviews major concepts, Business Communication Today instills crucial business skills students will need to thrive in an office environment. MyBCommLab® is not included. Students, if MyBCommLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBCommLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBCommLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.