Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need! Unique! Expert authors are practice management educators who teach the course in optometry schools. A logical organization makes it easy to find practical information on managing your own practice or purchasing your own practice. Coverage of different types of ownership includes self-employment, individual proprietorships, partnerships, and corporations. Coverage of cost control issues compares the selection and use of an optical laboratory versus an in-house finishing lab. Risk management and insurance coverage provides an overview of personal, life, liability, and disability insurance. Coverage of financial planning and tax reporting discusses topics including IRAs, retirement plans, estate planning, and personal and business tax issues. Bulleted lists, tables, figures, and boxes help you locate valuable information quickly. Checklists provide a logical progression in completing tasks. NEW chapters expand the book’s scope of coverage, and include these topics: Personal and professional goal setting Resumes and interviews Debt management Principles of practice transfer Ethics Quality assurance Specialty practice Vision rehabilitation Coding and billing Financial decision making Exit strategies

This clear, detailed text provides the basics for setting up and managing an optometric practice. Covering all the core aspects of the business side of a practice, content includes selecting a location and staff, equipping the office, office and personnel management, and marketing a practice. Ten new chapters on the legal aspects of optometry create a more complete discussion of practice management as it relates to the optometry curriculum. New chapters on third-party reimbursement and managed care provide important discussions of the hot topics facing optometrists today. New chapters on low vision practice cover this area of prime concern for the patients visiting an optometrist. New chapters on financial planning and merger of practices give readers the information they need to successfully build a practice. The contributing authors are practice management instructors from almost all of the US optometry colleges.

An introduction to the theory and practice of optometry in one succinct volume. From the fundamental science of vision to clinical techniques and the management of common ocular conditions, this book encompasses the essence of contemporary optometric practice. Now in full colour and featuring over 400 new illustrations, this popular text which will appeal to both students and practitioners wishing to keep up to date has been revised significantly. The new edition incorporates recent advances in technology and a complete overview of clinical procedures to improve and update everyday patient care. Contributions from well-known international experts deliver a broad perspective and understanding of current optometric practice. A useful aid for students and the newly qualified practitioner, while providing a rapid reference guide for the more experienced clinician. Comprehensive and logical coverage detailing the full spectrum of optometric practice in one volume. Succinctly covers the basics of anatomy, physiology, pharmacology, investigative techniques and clinical management of common eye conditions to provide key topics likely to be met in clinical practice. Discusses the full range of refractive correction, from spectacles and contact lenses to surgical treatment. Includes chapters on the management of special populations, including paediatric, elderly, low vision and special needs patients. Heavily illustrated throughout with key diagrams and images to support the text. Complete restructuring of contents into three sections: basic sciences, clinical techniques and patient management. Full colour throughout with over 400 illustrations. Many new chapters reflecting the changes in optometric practice and technology over the last 20 years, including new imaging and diagnostic procedures and methods of ocular treatment and refractive correction. Now includes internationally renowned authors from around the world. Details a full range of refractive and management approaches for patient care.

While the business aspect of an optometrist's practice may come second to patient care, optometrists today are faced with greater competition for new patients and income. This updated guide shows readers how to work smarter through effective practice management to offset reduced earnings due to fixed reimbursements of managed care and competition from 1-800 contact lens companies and chains selling discount frames and lenses. Drawing on over 40 years of experience, the author presents practical strategies for addressing the problems of day-to-day practice, and explains how to develop business and marketing plans without detracting from the optometrist's professional image. This edition features an increased focus on how to work with partners (including how to exit gracefully from a partnership), how to start a part-time practice, and how to be creative in practice. Authored by an expert in the field of practice management and optometry for the most effective, realistic advice and guidance. Concise, readable text synthesizes the author's 40-plus years of expertise in optometric practice. Necessary business and marketing skills are presented in a way that is compatible the optometrist's professional image. Tips and tools are provided on how to approach the client as both a consumer and a patient. Helpful information for students or optometrists who own or are planning to own their own practice. Completely re-written and updated. 4 new chapters cover topics such as practice locations, part-time practicing, managed care, management of un-met vision needs, and the office of the future. An increased focus on how to work with partners, including how to exit gracefully from a partnership. A discussion of how to start a part-time practice addresses real-world considerations and practical strategies. Hot new topics such as co-management of patients, gender and ethnicity, senior patient concerns, and discounting.