Offers advice on real-world practices, professional do's and don'ts, and business rules for those in the graphic arts.

Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.

It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job. Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes.

Job seekers, students, and teachers are discovering the power of using a digital portfolio for job hunting, career development, teaching, and learning. This step-by-step workbook unveils each facet of creating a PDF portfolio, providing checklists and worksheets that guide the user through design, collection of artifacts, development, and distribution of a career portfolio through e-mail, on CD/DVD, or within a Web site. This workbook is graphical, using many illustrations of portfolios and screenshots that demonstrate how to use the Adobe� Acrobat� software to create an easy-to-transfer showcase of accomplishments. Examples of both effective and ineffective portfolios are provided. Using Acrobat solves many of the problems of finding the right software for portfolio creation and distribution.