Broadcasting, Cable, the Internet, and Beyond
Title | Broadcasting, Cable, the Internet, and Beyond PDF eBook |
Author | Joseph R. Dominick |
Publisher | McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | 372 |
Release | 2004 |
Genre | Computers |
ISBN |
Broadcasting/cable and Beyond
Title | Broadcasting/cable and Beyond PDF eBook |
Author | Joseph R. Dominick |
Publisher | McGraw-Hill Companies |
Total Pages | 532 |
Release | 1990 |
Genre | Social Science |
ISBN |
Broadcasting Cable the Internet and Beyond
Title | Broadcasting Cable the Internet and Beyond PDF eBook |
Author | Joseph Dominick |
Publisher | |
Total Pages | 350 |
Release | 2011 |
Genre | |
ISBN | 9780077433741 |
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
Broadcasting, Cable, the Internet and Beyond
Title | Broadcasting, Cable, the Internet and Beyond PDF eBook |
Author | Joseph R. Dominick |
Publisher | McGraw-Hill Humanities Social |
Total Pages | 416 |
Release | 2003-07-01 |
Genre | Technology & Engineering |
ISBN | 9780072935189 |
Media Promotion & Marketing for Broadcasting, Cable & the Internet
Title | Media Promotion & Marketing for Broadcasting, Cable & the Internet PDF eBook |
Author | Susan Tyler Eastman |
Publisher | Taylor & Francis |
Total Pages | 352 |
Release | 2012-11-12 |
Genre | Language Arts & Disciplines |
ISBN | 1136024816 |
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Beyond Broadband Access
Title | Beyond Broadband Access PDF eBook |
Author | Richard D. Taylor |
Publisher | Fordham Univ Press |
Total Pages | 321 |
Release | 2013-06-03 |
Genre | Business & Economics |
ISBN | 0823251837 |
This volume not only examines traditional questions about broadband, such as availability and access, but also explores and evaluates metrics that are more applicable to the evolving technologies of information access. Importantly, the book provides a well-rounded, international perspective on theoretical approaches to communications policymaking in the Americas, Europe, Asia, and Africa. Showcasing a diversity of approaches, this collection aims to help meet the myriad challenges involved in improving the development of communications policy around the world.
Cable Visions
Title | Cable Visions PDF eBook |
Author | Sarah Banet-Weiser |
Publisher | NYU Press |
Total Pages | 376 |
Release | 2007-09 |
Genre | Performing Arts |
ISBN | 0814799493 |
Looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. This work offers an overview of the industry's history and regulatory trends, case studies of cable newcomers aimed at niche markets, and analyses of programming forms introduced by cable TV.