"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

From the author of the multi-million copy bestseller The 48 Laws of Power and The Laws of Human Nature, a mesmerizing handbook on seduction: the most subtle and effective form of power When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. Immerse yourself in the twenty-four maneuvers and strategies of the seductive process, the ritual by which a seducer gains mastery over his target. Understand how to "Poeticize Your Presence," “Keep them in Suspense – What Comes Next” and “Master the Art of the Bold Move”. Every bit as essential as The 48 Laws of Power, The Art of Seduction is an indispensable primer of persuasion that reveals one of history's greatest weapons and the ultimate form of power.

FROM NEW YORK TIMES BESTSELLING AUTHOR OF THE BREATHLESS TRILOGY MAYA BANKS He was the stuff erotic dreams are made of... Salon owner Julie Stanford wanted Nathan Tucker ever since she gave him his first massage. Getting paid to feel every inch of his body, stripped, oiled, and spread out in front of her...the stuff dreams are made of. But the sexy guy was oblivious to the signals she was sending—until she finished off his final rub-down with something extra. In fact, the best extra he ever had. Unfortunately, he came around too late. Now Julie's moving on. She was everything he'd dreamed of... The woman was driving him crazy. She lit fire to his insides, then ran like a scalded cat. And now she's going to someone else to have all her fantasies fulfilled? Over his dead body. He's more than willing to give her what she wants, and as soon as he pins the little minx down, he'll show her his own brand of sweet seduction.

If there is somebody you have longed for, the magick in this book can bring that person to you. If you want casual sex with attractive people, the magick here works. If you're looking for true love, this magick can set the wheels of passion in motion.This highly sought-after volume is available once more. Damon Brand combines ancient magick with modern ideas, to bring new passion into your life.You will discover:Magick to attract the person you desire.A talisman that turns attraction into love.A ritual to create a magnetic aura of seduction.True seduction is the art of attracting the people who will please you most, sexually and emotionally. At its best, seduction is a gift to the one you seduce.This book gives you the tools you need to create a powerful magickal energy that attracts romance, love and sex.

The rise and fall of Value America.com.

Long hours alone with her ex. What could go wrong? Wanting him was a mistake, And still she said yes... When Katie Duncan agrees to work with her boss’s brother, she knows she’s stepping into the lion’s den. The man she’ll be living with is her former lover, billionaire Quinten Stone. Their passion sizzled until Katie couldn’t accept Quinten’s wealthy world. She’d walked away to save herself. Now the alpha CEO is back in her life, tempting as ever...and hell-bent on seducing Katie back into his bed... USA TODAY Bestselling Author

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.