Brand Culture and Identity
Title | Brand Culture and Identity PDF eBook |
Author | Information Reso Management Association |
Publisher | |
Total Pages | 532 |
Release | 2018-05-04 |
Genre | Business & Economics |
ISBN | 9781668430392 |
Fusion
Title | Fusion PDF eBook |
Author | Denise Lee Yohn |
Publisher | |
Total Pages | 0 |
Release | 2021-01-21 |
Genre | Advertising |
ISBN | 9781529359121 |
"Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, Fusion provides you with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing your business"--
Taking Brand Initiative
Title | Taking Brand Initiative PDF eBook |
Author | Mary Jo Hatch |
Publisher | John Wiley & Sons |
Total Pages | 290 |
Release | 2008-03-11 |
Genre | Business & Economics |
ISBN | 0470245360 |
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.
Brand Culture
Title | Brand Culture PDF eBook |
Author | Jonathan Schroeder |
Publisher | Routledge |
Total Pages | 218 |
Release | 2006-03-27 |
Genre | Business & Economics |
ISBN | 1134252323 |
This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.
Brand Culture
Title | Brand Culture PDF eBook |
Author | Jonathan E. Schroeder |
Publisher | Taylor & Francis |
Total Pages | 246 |
Release | 2006 |
Genre | Business & Economics |
ISBN | 9780415355995 |
Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
Brand Culture and Identity
Title | Brand Culture and Identity PDF eBook |
Author | Information Reso Management Association |
Publisher | |
Total Pages | 568 |
Release | 2018-05-04 |
Genre | Business & Economics |
ISBN | 9781668430408 |
Authentic TM
Title | Authentic TM PDF eBook |
Author | Sarah Banet-Weiser |
Publisher | NYU Press |
Total Pages | 280 |
Release | 2012-10-15 |
Genre | Political Science |
ISBN | 0814787134 |
While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.