The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. 'Big Data' refers to a new class of data, to which 'big' doesn't quite do it justice. Much like an ocean is more than simply a deeper swimming pool, big data is fundamentally different to traditional data and needs a whole new approach. Packed with examples and case studies, this clear, comprehensive book will show you how to accumulate and utilise 'big data' in order to develop your business strategy. Big Data Demystified is your practical guide to help you draw deeper insights from the vast information at your fingertips; you will be able to understand customer motivations, speed up production lines, and even offer personalised experiences to each and every customer. With 20 years of industry experience, David Stephenson shows how big data can give you the best competitive edge, and why it is integral to the future of your business.

Big Data Demystified provides a compelling look at one of the most important trends of this decade--Big Data. In this highly accessible book, David Feinleib, producer of The Big Data Landscape and Big Data TV, covers the key aspects of Big Data. The book also includes the latest edition of The Big Data Landscape. Praise for Big Data Demystified "Big Data Demystified is a must-read for anyone interested in BigData."-Brad Feld, Managing Director, Foundry Group "Big Data Demystified is a comprehensive look at Big Data. David has taken a complex topic and simplified it for all of us."-Ken Stephens, Senior vice president, Xerox Cloud Solutions "David uncovers what matters most about Big Data: its business impact. Big Data Demystified is a road atlas for data-driven decision makers."-Michael E. Driscoll, CEO of Metamarkets "Every business leader looking to create competitive advantage through data should stop and read this book."-Roger Ehrenberg, Managing Partner, IA Ventures "If you want to understand one of the most important trends to come along in decades, Big Data Demystified is for you."-Cameron Myhrvold, Ignition Partners "Dave's book is an essential read for anyone who wants to expand their knowledge of what Big Data means for business, government, science, and ultimately for human kind."-Sanjay Mehta, vice president of product marketing, Splunk Inc. "Feinleib explains how Big Data can help you create a richer model of your organization and the wider world and recognize events you would not have discovered otherwise."-Lars Björk, CEO of QlikTech

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. 'Big Data' refers to a new class of data, to which 'big' doesn't quite do it justice. Much like an ocean is more than simply a deeper swimming pool, big data is fundamentally different to traditional data and needs a whole new approach. Packed with examples and case studies, this clear, comprehensive book will show you how to accumulate and utilise 'big data' in order to develop your business strategy. Big Data Demystified is your practical guide to help you draw deeper insights from the vast information at your fingertips; you will be able to understand customer motivations, speed up production lines, and even offer personalised experiences to each and every customer. With 20 years of industry experience, David Stephenson shows how big data can give you the best competitive edge, and why it is integral to the future of your business.

Data Demystified: A Beginner's Guide to Understanding the World Through Numbers" is an engaging journey through the landscape of data, unraveling its complexities and showcasing its profound impact on our daily lives and the broader world. This book provides a foundational understanding of data's role in modern society, exploring its historical evolution, technical aspects, and vast applications across various sectors. The book begins by introducing the concept of data as the silent language that influences decisions, predicts trends, and shapes our personal preferences. It guides readers through the fundamental aspects of data, including its sources, the terminology used to discuss it, and the metrics and variables that help in data analysis. Each chapter progressively delves deeper into more complex topics such as data visualization, statistical thinking, and the principles behind effective data management. Practical applications of data are discussed extensively, with examples from business, healthcare, education, governance, and more, illustrating how data-driven strategies can lead to better decision-making and innovative solutions. The book also addresses the technological advancements that have expanded data's capabilities, such as big data analytics, the Internet of Things (IoT), and artificial intelligence (AI). "Data Demystified" is not just a technical guide; it also considers the ethical dimensions of data use, emphasizing the importance of responsible data management, privacy concerns, and the moral obligations of those who wield data in significant ways. Designed for beginners yet rich with insights, the book aims to equip readers with the knowledge to not only understand but also effectively use data to enhance their decision-making and strategic planning. It encourages a statistical mindset while making the subject accessible and engaging through real-world examples, practical advice, and a clear, concise writing style.

As data management and integration continue to evolve rapidly, storing all your data in one place, such as a data warehouse, is no longer scalable. In the very near future, data will need to be distributed and available for several technological solutions. With this practical book, you’ll learnhow to migrate your enterprise from a complex and tightly coupled data landscape to a more flexible architecture ready for the modern world of data consumption. Executives, data architects, analytics teams, and compliance and governance staff will learn how to build a modern scalable data landscape using the Scaled Architecture, which you can introduce incrementally without a large upfront investment. Author Piethein Strengholt provides blueprints, principles, observations, best practices, and patterns to get you up to speed. Examine data management trends, including technological developments, regulatory requirements, and privacy concerns Go deep into the Scaled Architecture and learn how the pieces fit together Explore data governance and data security, master data management, self-service data marketplaces, and the importance of metadata

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?