Churchill Downs is the epicenter of Kentucky's equine heritage and the most storied racetrack in the world. More than a thousand workers come to the backside of Churchill Downs on any given day during a meet. Before sunrise, seven days a week, stable hands, hot walkers, grooms, outriders, jockeys, and more tend to the well-being of the horses and the track. Most will never stand in the Winner's Circle. There could be no Kentucky Derby without their contributions.Better Lucky Than Good is the most caring, in-depth look into the lives and stories of equine workers ever published--and it was written by the people who live and work on the backside of Churchill Downs. The book's 32 authors include grooms, hot walkers, exercise riders, a clocker, an outrider, assistant trainers, a jockey, a starting gate crew member, a pony person, a horticulturist, a silks seamstress, shedrow foremen, a tack and saddle man, a security guard, a horse tattooer, trainers, an alcohol and drug abuse counselor, a farm manager, a chaplaincy associate, and many more. "Every person I know who has ever 'written a horse book,' or worked extensively as a journalist covering the world of the track, has at some point had a version of this thought: If somebody would just do a good oral history, interviewing the people who actually work with the horses--the grooms and riders and ferriers and assistant trainers, the folks on the "backside"--it would be worth 10,000 pages of even the best literary description of the sport. Now the Louisville Story Program has done this, and done it beautifully. It's no exaggeration to say that this book has needed to exist for 200 years."--John Jeremiah Sullivan, author of Pulphead and Blood Horses

Collecting Domino (2018) #7-10 and Annual #1. Domino has a dangerous new mission! Pale skin, black hair, skintight bodysuit — no, we’re not still describing Domino here comes Morbius, the Living Vampire! But who is preying on whom? Domino’s luck seems to have a mind of its own sometimes, whether her intentions are noble or not. So perhaps a very special guest could give her a refresher course on luck-based powers? And maybe join her on a little trip to the Mojoverse? We know, it’s a real long shot. Plus: At last, the origin of Domino’s posse, Outlaw and Diamondback! The first appearance of the strange group known as the RejeX! And will Domino rekindle her brief romance with Colossus?

Naturalism, Reference, and Ontology is a collection of twelve original essays honoring Roger F. Gibson, who has been a leading proponent and defender of W. V. Quine's philosophy for nearly thirty years. The essays address a wide range of topics, including normativity and naturalized epistemology, holism, consciousness, the philosophy of logic, perception, value theory, and the arts. The contributors are an international group of prominent philosophers as well as rising scholars including: Robert Barrett, Lars Bergström, Richard Creath, David Henderson, Terence Horgan, Ernest Lepore, Pete Mandik, Alex Orenstein, Kenneth Shockley, J. Robert Thompson, Josefa Toribio, Joseph Ullian, Josh Weisberg, and Chase B. Wrenn.

Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone—or fading fast. In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment. You’ll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers: Strategies, techniques, and activities for teams to capture digital opportunities Discussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identity Tactics to accelerate the customer’s progression from evaluator to loyal advocate Make Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organization’s ability to marry brand and experience into one coherent and exciting package.

This is a golf instructional manual for players of all skill levels. It is written in easy to follow instruction with over 250 photographs. Whether you are new to golf or expert level, this book contains original and revolutionary ideas that could forever change your golf game. Book Review 1: "Sean has gone above and beyond to ensure that players of all abilities can grasp his concepts and fundamentals. The examples, explanations, and endless photography are unlike any other book I've read, making it ideal for visual learners." -- Dylan Thew, Class A PGA Professional; Director of Golf Kiawah Island Golf Club; 2018 HHIPGA Professional of the Year Book Review 2: “Golf is a passion for Sean, and he has pursued that passion to become a quintessential expert on all aspects of the game... His instructional book on golf is practical and easy to understand with its many pictorial presentations... I have benefited greatly from his advice and coaching.” -- —Michael D. Connelly, MA, JD, LFACHE

FLAMES OF FREEDOM is an American Gothic horror tabletop role-playing game, based on the award-winning ZWEIHÄNDER RPG. It is the dawn of the American Revolutionary War of 1776. A tangled web of conspiracy spans North America. It does not matter what your creed, color, culture, faith or gender is—all stand together in the war for survival. Every Rebel patriot holds Thomas Paine’s Common Sense aloft as they take up arms against the British Empire. The city of Boston is occupied by the Red Coats, surrounded by Rebel militias. But as the revolution has begun, something far more mysterious stirs. Agents of the occult entreat both the Continental Army and British Empire. Freemasons conspire in the City of Brotherly Love. Maryland is in the throes of a witch hunt by the Knights Templar. Amid the chaos, other grim fairy tales have emerged. Ghouls have been tunneling beneath Boston. There are sightings of witches in the Great Dismal Swamp. Indigenous sachem speak of devils who walk among the living. The Leeds Devil haunts the Pine Barrens of New Jersey. And worse still, a shadowy collective called “The Mandoag” seeks to consume all, Loyalists and Rebels alike. In this game, most people have either chosen to deny the supernatural or rationalize it away. A rare few accept it for what it is to act. You are among those heroes and destined for greatness… or death. This alternative history game includes most of what you need to play: a player’s handbook, a game master’s guide, a bestiary, and an introductory adventure set in Boston. All that’s left are a few friends, pencils and a handful of dice. FLAMES OF FREEDOM is an American Gothic horror tabletop role-playing game, based on the award-winning ZWEIHÄNDER RPG.​

The Greatest Teams Never: Sports Memories of Near Misses, Total Messes, and Not-so-magical Moments chronicles the despair and disappointment of 40 remarkable teams that are remembered more for what they didn’t accomplish than their successes. The book revisits some of the most memorable and unbelievable events in the annals of sports, while at the same time recognizing those deemed "second-best" as unofficially great, even if history may never remember them that way. Each chapter comprises teams with similar notoriety and highlights a particular nuance of their ultimate demise. There is the 2007 New England Patriots stunning Super Bowl loss to the NY Giants headlining You Can't Win em All. Among other oddities in sports, the chapter Better Lucky than Good examines the Immaculate Reception and divergent outcomes for the Pittsburgh Steelers and Oakland Raiders after their historic playoff game. Once long-suffering Red Sox and Cubs fans will appreciate the chapter, Wait til Near. Even international teams such as Brazil futbol and the USSR hockey are showcased in C'est La Vie. Using hundreds of quotes from players and coaches, statistics, and “distant” replay the book explores both the promise and improbable ending for some truly great teams. Hear in their own words how several Golden State Warriors blamed themselves for blowing the 2016 NBA finals; that Mickey Mantle and other Yankees greats wouldn’t admit the 1960 world champion Pirates were the better team; heartbroken college athletes who try to make sense of one-loss seasons; and more. From Baby Boomers to Millennials, avid sports fans to casual observers, there is something for anyone who follows sports, played sports, or simply roots for their hometown team. Each chapter is filled with reasons to consider the “losers” as still great and ends with a Claim to Fame providing some level of vindication for players and their fans. After all, everyone deserves a second chance — even the greatest teams never.