This book advances the international debate on the development of e-commerce with focus on emerging ASEAN economies. It provides readers insights on Asia’s needs and efforts to improve the regional legal and economic conditions to support e-commerce. This book looks at the rules and regulations on e-commerce, and e-commerce for inclusiveness growth. It provides insights from several ASEAN member states and discovers the requirements for Asian countries to better grasp the new juncture of growth associated with economic digitalization, which also have deep implications on continuous regional integration and community-building.

The e-commerce market has grown rapidly within the ASEAN region in recent years. This trend is expected to continue in the future given the region’s large population base, rising middle-class and improvements in connectivity. This edited volume examines the current state of e-commerce in ASEAN countries. It highlights some of the key domestic and cross-border challenges faced by ASEAN member states in developing e-commerce. These challenges include the regulatory and legal environment in which e-commerce firms operate across ASEAN, and the supporting infrastructure in ASEAN member states. “A comprehensive snapshot of the latest emerging regulatory, policy and consumer issues. It’s essential reading for anyone working in this field. E-commerce is fundamentally altering the way in which businesses are being conducted, both within and between ASEAN countries. More than just an alternate distribution channel, online trading offers new opportunities and challenges for consumers, businesses, regulators and policymakers. How do markets operate in the new paradigm? How should regulators and governments ensure that dynamic competitive economies evolve, instead of descending into anti-competitive structures? And how are markets evolving in different parts of Southeast Asia? All of these issues—and much more—are discussed in here. The editors are to be congratulated for assembling a range of insightful perspectives from across ASEAN. These are issues that will affect the region for many years to come. The lessons here are timely and timeless.” —Michael Schaper Ph.D., Deputy Chairman, Australian Competition and Consumer Commission, 2008–18

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.

Asia is the world's largest e-commerce marketplace and continues to grow rapidly. Some countries lead. Others need to catch up. An efficient e-commerce marketplace requires information and communication technology infrastructure—including internet access, speed, and affordability—along with logistics, an effective legal and institutional framework, and social acceptance and awareness. This report reviews the opportunities and challenges in developing business-to-consumer e-commerce in the region. It also examines how Fourth Industrial Revolution technologies—blockchains, the internet of things, machine learning, artificial intelligence, and 5G wireless networks, among others—will transform the industry and unlock its dynamic potential. It also offers policy recommendations to help lower barriers to e-commerce development.

This report analyzes e-commerce in Asia and the Pacific, assesses its environmental impact, and explains why providing adequate internet, online payments, and last-mile logistics is key to creating a sustainable and inclusive digital marketplace. Noting the region makes up the largest share of the world’s online retail market, it tracks the impact of the pandemic and emphasizes the need to level the playing field for small businesses. It outlines ways for companies to measure their carbon footprint, highlights the potential risk of anti-competitive behavior, and explains the need to improve digital taxation policies in line with e-commerce’s rapid growth.

Business managers in developing countries would find in this volume a solid background to e-commerce at large, and to its significance within a wider framework of a resource-based view of their business and of the national economic settings within which they operate. The book is of special importance to the academic community of Internet students, as well as for those interested in economic development, by providing a pioneering insight into the issue of e-commerce in developing countries which may emerge strongly in the upcoming years. Aharon Kellerman, Growth and Change Undoubtedly an important contribution. E-commerce is a technology which holds the possibility of levelling the global trading playing field. This book provides a necessary review of current issues in e-commerce in developing economies, and a useful collection of good practice and solid theory for scholars, policymakers and professionals. John Peters, Emerald Group Publishing Limited, UK This is a road map of some of the challenges governments and companies face, in terms of physical and human infrastructure, as countries wrestle with a rapidly changing commercial environment. As the virtual world conquers ever more of the material world, countries that adapt and adopt to a cyber reality will likely do better. If you are doing business or setting policy in a developing country, you want to understand and address the issues raised in this book. Juan Enriquez, CEO, Biotechonomy, US and author of The Untied States of America and As the Future Catches You The authors of this unique volume provide a timely and valuable perspective on how technology and the Internet revolution are changing business and spurring development across the world, especially in emerging countries. Utilizing a framework grounded in rigorous theory, they provide a fine-grained understanding of electronic commerce adoption processes by public and private sector entities in developing countries. In so doing, they consider how each exchange encounter is shaped by, and in turn shapes, relational characteristics that form the basis for growth and development. Using a resource-based view of economies, the authors hypothesize that differences in the adoption of electronic commerce technologies in developing economies can be attributed to a sense-and-respond capability of governments with respect to new technologies, which they term technological opportunism . One of their main objectives is to establish the distinctiveness of technology opportunities from related constructs, such as innovativeness, and show that it offers a significantly better explanation of technology adoption and diffusion than do existing constructs. The book examines a number of developing countries experiences with electronic government, bringing real life experience to the adoption of an e-government model by looking at the issue from strategic as well as operational perspectives. The volume s ground-breaking research and conclusions will be of great interest to professionals, researchers and students in the areas of e-commerce and economic development; government officials of developing and newly industrialized countries contemplating e-government initiatives; and information technology managers.