Thisoversized board book is designed to introduce youngsters to the world ofletters. Using fine art, as a backdrop My First Book of Letters introduces thealphabet and relates it to real world experiences. Children will delight inplaying “I-spy” with the painting and parents will enjoy the interactivelearning experience. BabyEinstein Books is an imprint of developmentally appropriate, interactive booksdesigned to introduce children ages 0-3 to classic poetry, art, and foreignlanguages in a fun and accessible way. A combination of playful images, beautifulphotography, and bold illustrations with multilayered text will captivate andstimulate babies and young children. This “humanities for babies” program,based on the award-winning video series, taps into the natural learningpotential of young children and their parents’ aspirations for them. The Baby Einstein Company, founded in 1997 by stay-at-home mom JulieAigner-Clark, has produced numerous videos, CDs, cassettes, DVDs, flash cards,and puppets, and has received several awards and citations for its work. Thecompany is extending its brand through sales in the mass market, as well asthrough its licensing relationship with Hasbro for toys. Other licensingrelationships in interactive multimedia and television are in the works.

We've made our best-selling Alphabooks set even better with a fresh new look. Learning the alphabet has never been more fun with these 26 mini board books. Real-life photos and illustrations of everyday objects help teach Baby about each letter, and every mini board book can be stored and carried in a colorfully decorated Alphabooks box.

Shapes invite babies and young children to identify different shapes in bold, graphic illustrations featuring the Baby Einstein characters. Playful poems will inspire children to seek out shapes in the world around them.

Baby Einstein's signature combination of stunning photographs and colorful illustrations work together to introduce the alphabet to your little one in a dynamic way.

This enchanting board book is designed to introduce youngsters to the world of color and to assist in the understanding of the significance of color in their everyday world. With beautiful illustrations and captivating photographs of familiar objects, youngsters will learn to recognize the wonderful world of color all around us! Baby Einstein Books is an imprint of developmentally appropriate, interactive books designed to introduce children ages 0-3 to classic poetry, art, and foreign languages in a fun and accessible way. A combination of playful images, beautiful photography, and bold illustrations with multilayered text will captivate and stimulate babies and young children. This “humanities for babies” program, based on the award-winning video series, taps into the natural learning potential of young children—and their parents’ aspirations for them. The Baby Einstein Company, founded in 1997 by stay-at-home mom Julie Aigner-Clark, has produced numerous videos, CDs, cassettes, DVDs, flash cards, and puppets, and has received several awards and citations for its work. The company is extending its brand through sales in the mass market, as well as through its licensing relationship with Hasbro for toys. Other licensing relationships in interactive multimedia and television are in the works.

This oversized board bookis designed to introduce youngsters to the world of numbers and to assist inunderstanding the significance of numbers and counting in their everyday world. With beautiful illustrations, captivatingphotographs of familiar objects all in repetitive sequences, youngsters will beginto understand numbers! Baby Einstein Books is an imprint of developmentallyappropriate, interactive books designed to introduce children ages 0-3 toclassic poetry, art, and foreign languages in a fun and accessible way. A combination of playful images,beautiful photography, and bold illustrations with multilayered text willcaptivate and stimulate babies and young children. This “humanities for babies” program, based on theaward-winning video series, taps into the natural learning potential of youngchildren—and their parents’ aspirations for them. The Baby Einstein Company,founded in 1997 by stay-at-home mom Julie Aigner-Clark, has produced numerousvideos, CDs, cassettes, DVDs, flash cards, and puppets, and has receivedseveral awards and citations for its work. The company is extending its brandthrough sales in the mass market, as well as through its licensing relationshipwith Hasbro for toys. Other licensing relationships in interactive multimediaand television are in the works.