This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.

Introduces and defines a new field of research on the way political attitudes are influenced and changed

Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.

Personality and social psychology : moving toward a more perfect union / Mark Snyder and Kay Deaux -- Foundations of personality and social psychology -- The intertwined histories of personality and social psychology / Thomas F. Pettigrew -- Perspectives on the person: rapid growth and opportunities for integration / William Fleeson and Eranda Jayawickreme -- Perspectives on the situation / Harry T. Reis and John G. Holmes -- Neuroscience approaches in social and personality psychology / David M. Amodio, Eddie Harmon-Jones, and Elliot T. Berkman -- Evolutionary perspectives / Steven W. Gangestad -- Context in person, person in context : a cultural psychology approach to social-personality psychology / Glenn Adams and Tugçe Kurtis -- Behavior and behavior assessment / Janice R. Kelly and Christopher R. Agnew -- Conceptual and methodological issues in the analysis of cross-sectional and longitudinal dyadic data / Deborah A. Kashy and M. Brent Donellan -- Multilevel modeling in personality and social psychology / Oliver Christ, Christopher G. Sibley, and Ulrich Wagner -- Basic processes of personality and social psychology -- The self : dynamics of persons and their situations / Jennifer Crocker and Eddie Brummelman -- Identity : personal and social / Vivian L. Vignoles -- Morality / Jesse Graham and Piercarlo Valdesolo -- Motivation and goal pursuit : integration across the social/personality divide / Julie K. Norem -- Five questions about emotion: implications for social-personality psychology / Gerald L. Clore and Michael D. Robinson -- Cybernetic approaches to personality and social behavior / Colin G. DeYoung and Yanna J. Weisberg -- Initial impressions of others / James S. Uleman and S. Adil Saribay -- Attitudes and attitude change : social and personality considerations about specific and general patterns of behavior / Dolores Albarracin, Man-pui Sally Chan, and Duo Jiang -- From help-giving to helping relations : belongingness and independence in social interactions / Arie Nadler -- Antisocial behavior in individuals and groups : an empathy-focused approach / Emanuele Castano and David C. Kidd -- Personality and social interaction : interpenetrating processes / Rodolfo Mendoza-Denton, Jordan B. Leitner, and Ozlem Ayduk -- Attachment theory expanded : a behavioral systems approach to personality and social behavior / Mario Mikulincer and Phillip R. Shaver -- Person-by-situation perspectives on close relationships / Jeffry A. Simpson and Heike A. Winterheld -- Personality influences on group processes : the past, present, and future / Craig D. Parks -- Intergroup processes : from prejudice to positive relations between groups / Linda R.Tropp and Ludwin E. Molina -- Power as active self : from acquisition to the expression and use of power / Ana Guinote and Serena Chen -- Personality and social psychology in key life domains -- Personality, social psychology, and psychopathology : reflections on a lewinian vsion / Philip R. Costanzo, Rick H. Hoyle, and Mark R. Leary -- Individual and societal well-being / Shigehiro Oishi and Samantha J. Heintzelman -- Multicultural identity and experiences : cultural, social, and personality processes / Verónica Benet-Martínez and Angela-MinhTu D. Nguyen -- Personality and social contexts as sources of change and continuity across the life span / Abigail J. Stewart and Kay Deaux -- The social psychology of personality and leadership : a person-in-situation perspective / Daan van Knippenberg -- Work and organizations: contextualizing personality and social psychology / Deidra J. Schleicher and David V. Day -- A person x intervention strategy approach to understanding health behavior / Alexander J. Rothman and Austin S. Baldwin -- Forensic personality and social psychology / Saul Kassin and Margaret Bull Kovera -- The psychology of collective action / Lauren E. Duncan -- Social policy: barriers and opportunities for personality and social psychology / Allen M. Omoto -- Conclusion -- Personality and social psychology : the evolving state of the union / Kay Deaux and Mark Snyder

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.