Digital change is a notoriously difficult endeavour to undertake. The public sector has engaged in many projects to embrace digitalisation. These include projects in health and social care, the benefits system, EU farm subsidy payments and child support payments, to name a few. Project timescales and budgets are over-run and aspects of the projects are sometimes abandoned with many millions of pounds sunk. In the private sector, companies such as Amazon use ‘test and learn’ approaches to build technology platforms that deliver real person-centred services. What is the difference between the Amazon approach and the failures we see in the use of public money? This book addresses this question beginning with examples of the development of technology in a range of industry sectors. It tells the story of what was learned over eight years in developing and selling digital platform technology into health and social care. By capturing the understanding gained from the experience, the book will enable the reader to become aware of why eCommerce and other digital platforms are flourishing in our private lives, whilst our experience of health and care remains rooted in the distant past.

Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Digital transformation (DT) has become a buzzword. Every industry segment across the globe is consciously jumping toward digital innovation and disruption to get ahead of their competitors. In other words, every aspect of running a business is being digitally empowered to reap all the benefits of the digital paradigm. All kinds of digitally enabled businesses across the globe are intrinsically capable of achieving bigger and better things for their constituents. Their consumers, clients, and customers will realize immense benefits with real digital transformation initiatives and implementations. The much-awaited business transformation can be easily and elegantly accomplished with a workable and winnable digital transformation strategy, plan, and execution. There are several enablers and accelerators for realizing the much-discussed digital transformation. There are a lot of digitization and digitalization technologies available to streamline and speed up the process of the required transformation. Industrial Internet of Things (IIoT) technologies in close association with decisive advancements in the artificial intelligence (AI) space can bring forth the desired transitions. The other prominent and dominant technologies toward forming digital organizations include cloud IT, edge/fog computing, real-time data analytics platforms, blockchain technology, digital twin paradigm, virtual and augmented reality (VR/AR) techniques, enterprise mobility, and 5G communication. These technological innovations are intrinsically competent and versatile enough to fulfill the varying requirements for establishing and sustaining digital enterprises. Enterprise Digital Transformation: Technology, Tools, and Use Cases features chapters on the evolving aspects of digital transformation and intelligence. It covers the unique competencies of digitally transformed enterprises, IIoT use cases, and applications. It explains promising technological solutions widely associated with digital innovation and disruption. The book focuses on setting up and sustaining smart factories that are fulfilling the Industry 4.0 vision that is realized through the IIoT and allied technologies.

Digital-era technologies lead organizations to become technology takers, the equivalent of economic 'price takers'.To be a technology taker is to assent to the behavior transforming benefits of modern technologies. This playbook offers technology takers tactics to manage change, create value, and exploit the digital era's strategic opportunities.

Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Information Systems Research: Relevant Theory and Informed Practice comprises the edited proceedings of the WG8.2 conference, "Relevant Theory and Informed Practice: Looking Forward from a 20-Year Perspective on IS Research," which was sponsored by IFIP and held in Manchester, England, in July 2004. The conference attracted a record number of high-quality manuscripts, all of which were subjected to a rigorous reviewing process in which four to eight track chairs, associate editors, and reviewers thoughtfully scrutinized papers by the highly regarded as well as the newcomers. No person or idea was considered sacrosanct and no paper made it through this process unscathed. All authors were asked to revise the accepted papers, some more than once; thus, good papers got better. With only 29 percent of the papers accepted, these proceedings are significantly more selective than is typical of many conference proceedings. This volume is organized in 7 sections, with 33 full research papers providing panoramic views and reflections on the Information Systems (IS) discipline followed by papers featuring critical interpretive studies, action research, theoretical perspectives on IS research, and the methods and politics of IS development. Also included are 6 panel descriptions and a new category of "bright idea" position papers, 11 in all, wherein main points are summarized in a pithy and provocative fashion.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.