Applying Neuroscience to Business Practice

Applying Neuroscience to Business Practice
Title Applying Neuroscience to Business Practice PDF eBook
Author Dos Santos, Manuel Alonso
Publisher IGI Global
Total Pages 332
Release 2016-10-25
Genre Psychology
ISBN 152251029X

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Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.

Integrating Art and Creativity into Business Practice

Integrating Art and Creativity into Business Practice
Title Integrating Art and Creativity into Business Practice PDF eBook
Author Schiuma, Giovanni
Publisher IGI Global
Total Pages 260
Release 2016-12-28
Genre Art
ISBN 1522520511

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Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.

Collective Creativity for Responsible and Sustainable Business Practice

Collective Creativity for Responsible and Sustainable Business Practice
Title Collective Creativity for Responsible and Sustainable Business Practice PDF eBook
Author Fields, Ziska
Publisher IGI Global
Total Pages 385
Release 2016-11-17
Genre Business & Economics
ISBN 152251824X

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Over the years, irresponsible business practices have resulted in industrial waste, which is negatively impacting the environment. As a result, it is imperative to develop new solutions to reverse the damage. Collective Creativity for Responsible and Sustainable Business Practice is an authoritative reference source for the latest scholarly research on the elimination of environmental degradation through new discoveries and opportunities provided by collective creativity. Featuring extensive coverage across a range of relevant perspective and topics, such as sustainable business model innovation, social marketing, and education and business co-operatives, this comprehensive and timely publication is an essential reference source for business leaders, managers, academics, and community leaders seeking current research on sustainable management practices.

Applications of Neuroscience: Breakthroughs in Research and Practice

Applications of Neuroscience: Breakthroughs in Research and Practice
Title Applications of Neuroscience: Breakthroughs in Research and Practice PDF eBook
Author Management Association, Information Resources
Publisher IGI Global
Total Pages 501
Release 2018-03-02
Genre Medical
ISBN 1522554793

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Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. Advancing research and applications in this field can assist in successfully furthering advancements in various other fields. Applications of Neuroscience: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, techniques, and various uses of neuroscience, and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics, such as cognitive processes, neuroeconomics, and neural signal processing, this publication is ideally designed for researchers, academics, professionals, graduate-level students, and practitioners interested in emerging applications of neuroscience.

Application of Neural Technology to Neuro-Management and Neuro-Marketing

Application of Neural Technology to Neuro-Management and Neuro-Marketing
Title Application of Neural Technology to Neuro-Management and Neuro-Marketing PDF eBook
Author Ioan Opris
Publisher Frontiers Media SA
Total Pages 243
Release 2020-04-03
Genre
ISBN 2889635422

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Metamodernism and Changing Literacy: Emerging Research and Opportunities

Metamodernism and Changing Literacy: Emerging Research and Opportunities
Title Metamodernism and Changing Literacy: Emerging Research and Opportunities PDF eBook
Author Hill, Valerie J.
Publisher IGI Global
Total Pages 283
Release 2020-04-17
Genre Language Arts & Disciplines
ISBN 1799835367

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An exploration of Metamodernism, the philosophical framework based on the post-2000 historical and cultural moment, helps in understanding digital citizenship beyond postmodernism and into the future. Research on best practices for learning in digital culture at a time of rapid transition is critical to the future of education and civilization, and an awareness of the philosophical era in which we live provides a foundation for understanding best practices in formal education as well as in personal lives. Without an awareness of Metamodernism, the overwhelming information encountered daily is nearly impossible to tackle, organize, or archive individually or collectively. Metamodernism explored through the lens of changing literacy impacts the field of library and information science as well as media communications. Metamodernism and Changing Literacy: Emerging Research and Opportunities is a critical scholarly publication that advocates for new thinking about literacy for all age groups through an exploration of global digital participatory culture and Metamodernism. A thorough examination of both the advantages and disadvantages of new media, new technologies, and virtual environments, with emphasis on metaliteracy, arms educators and learners of all ages with critical skills and keen perspectives. Featuring a wide range of topics such as digital citizenship, information consumption, and philosophy, successful educators and learners will find this book valuable for navigating virtual landscapes and identifying best practices for learning and life in a digitally connected world. The target audience includes administrators, educators, librarians, students, artists, and lifelong learners.

Oral History Reimagined: Emerging Research and Opportunities

Oral History Reimagined: Emerging Research and Opportunities
Title Oral History Reimagined: Emerging Research and Opportunities PDF eBook
Author Pack, Sam
Publisher IGI Global
Total Pages 392
Release 2020-03-20
Genre Social Science
ISBN 1799834220

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The traditional method of composing the life history as a flowing narrative is not only morally dishonest but also intellectually inadequate because it conveys the false impression of a chronologically timeless and uninterrupted soliloquy. They are highly processed, constructed, and reified. Questions have been removed, entire sections have been reordered, and redundancies have been deleted. After the multiple stages involved in transforming a narrative life into an inscribed text, the final product bears little resemblance to the original transcription of the interview. By focusing only on the final product, life histories ignore the other two components in the communicative process. Oral History Reimagined: Emerging Research and Opportunities demonstrates the potential of the life history to serve as a new way of writing vulnerably about the “other” by refusing to hide the authors by sharing equal billing in a dialogic encounter with their informants in order to produce an ethnographic narrative that is multivocal, conversational, and co-constructed. The book examines the idea that a reflexive ethnography in the form of a reciprocal exchange between researchers and informants constitutes the logical extension of reflexivity in anthropological research. The book’s ultimate goal is a balance that dissolves the distinction between the ethnographer as theorizing being and the informant as passive data, that reduces the gap between subject and object, and that presents both ethnographer and informant as having active voices. Featuring topics on life histories, reflexive ethnography, and narrative structure of autoethnography, it is ideally designed for anthropologists, ethnographers, historians, policymakers, academicians, researchers, and students.