Key features include: NEW -- Four new industries are now represented, including health care, cigarettes, telecommunications, and commercial banking. Al of the case studies carried over from the previous edition have been significantly revised and updated. NEW -- The industry studies on computers and college sports have been completely rewritten for this edition. Each industry is framed within the structure-conduce-performance approach to industrial organization. The uniqueness of each industry and important international issues are examined throughout the text. Industries included in this edition are agriculture, petroleum, automobiles, beer, computers, college sports, airlines, motion picture entertainment, cigarettes, health care, telecommunications, and commercial banking.

The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.

USA. Appraisal of some of the major technological changes having taken place in industry and of trends resulting therefrom. The effect thereof on the employment situation and on the occupational structure, and consequential adjustments in labour relations. Forecast by industry through 1970 with selected references at the end of the report on each industry. Selected bibliography pp. 260 to 269.