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In Longshot, Andrew Yang’s campaign manager takes you on a tour through the ups, the downs, and the math of Yang’s 2020 campaign for president, and shares the playbook his team used to navigate the attention economy. Andrew Yang did not win the 2020 Democratic primary, let alone the presidency of the United States. But chances are you know who Andrew Yang is, and you may well be part of the 75 percent of Americans who now support Universal Basic Income—both facts that would have seemed beyond unlikely at the start of Yang’s campaign. That campaign was helmed by Zach Graumann: entrepreneur, marketing expert, and, at the time, political nonentity. In fact, when Graumann joined Yang 2020, no one on the team was an expert in campaigning, but they all shared a fervent desire to change the future. Yet, despite that inexperience, by the time Yang dropped out of the race in early 2020, he’d not only outlasted six senators, four governors, and three members of Congress, he’d become one of the most recognizable, popular political figures in the country. Now, for the first time, Graumann tells the story of how Yang went from nobody to national presence, breathing life into the behind-the-scenes antics of the unusual campaign that started a movement. In the process, he demystifies the world of political campaigns and provides takeaways that will help not only the next generation of campaign managers, but anyone who wants to break into a new industry—or stand out in their current one. A book for everyone from members of the Yang Gang who want the inside story to businesspeople looking for self-improvement to anyone who has ever had a dream that felt bigger than they were, Longshot reminds you that sometimes, longshots aren’t quite as long as you think.

"... a good book to add to an introduction to sociology course if you want to give your students a good sense of how sociology analyzes culture and media....There is a lot in the book and Sternheimer does a good job of weaving together hard sociological data on stratification, inequalities, wage and labor trends to the narrative promoted by the celebrity culture along with changes in the structure and power relations in the industry itself. The book is an easy read with a lot of illustrations from celebrity magazines and so is very appropriate for undergraduate audiences."—Global Sociology Using examples from the first celebrity fan magazines of 1911 to the present, Celebrity Culture and the American Dream considers how major economic and historical factors shaped the nature of celebrity culture as we know it today. Equally important, the book explains how and why the story of Hollywood celebrities matters, sociologically speaking, to an understanding of American society, to the changing nature of the American Dream, and to the relation between class and culture. This book: Explores the relationship between celebrity culture, consumption, class, and social mobility Discusses social changes pertaining to class, gender, marriage and divorce, and race Includes numerous pictures from fan magazine articles and ads Examines the connections between celebrity culture and economic, political, and social changes Considers the importance of the structure of the entertainment industry to understand how celebrity culture is manufactured

"Through the heart of Hollywood cinema runs a surprising current of progressive politics. Sports movies, a genre that has flourished since the mid-seventies, evoke the American dream and represent the nation to itself. Once considered mere credos for Reaganism, on closer view, movies from Rocky (1976) to Ali (2001) dream of democratic participation and recognition more than individual success. In every case, off-field relationships take precedence over on-field competition. Arranged chronologically, this critical study of six major sports films also tells the story of multiculturalism's gradual adoption. The mainstream's first minority heroes are paradoxically white ethnic, rural, working-class men, exemplified by Rocky, Slap Shot (1977) and The Natural (1984); Black, brown, and women characters follow in White Men Can't Jump (1992), A League of Their Own (1992), and Ali. But despite their insistence on community and diversity these popular dramas show limited faith in civic institutions. Hannah Arendt, Jeffrey Alexander, and others inform original analysis and commentary on the political significance of popular culture. Reading these familiar movies from another angle paints a fresh picture of how the United States has imagined democracy since its bicentennial"--

Introducing the key concepts and thinkers within the Marxist tradition, Marxism Goes to the Movies demonstrates their relevance to film theory and practice past and present. Author Mike Wayne argues that Marxist filmmaking has engaged with and transformed this popular medium, developing its potential for stimulating revolutionary consciousness. As the crisis of capitalism deepens, this history and these resources are vital for a better future. Marxism is one of the few approaches that can bring together political, economic, formal and cultural analysis into a unified approach of studying film, and how films in turn can help us understand and even critically interrogate these forces. The book examines how filmmakers, who have been influenced by Marxism, have made some of the most significant contributions to film culture globally, and provides historical perspective on the development of Marxism and film. Each chapter covers a broad theme that is broken down into sections that are cross-referenced throughout, providing helpful navigation of the material. Clear and concise in its arguments, this is an ideal introduction for students of Marxism and film, inviting readers to deepen their knowledge and understanding of the subject.