The ideal of the amateur competitor, playing the game for love and, unlike the professional, totally untainted by commerce, has become embedded in many accounts of the development of modern sport. It has proved influential not least because it has underpinned a pervasive impression of professionalism - and all that came with it - as a betrayal of i

We often decry "amateurism", yet one can do things "for the love of it" rather than for money. It can also show that an economic system which has more voluntary, unpaid activity is a more efficient system. This work examines amateurism's rationale, its history, ethics and economics.

In the essays collected here, amateurism, both as ideology and practice, is subject to critical and unsentimental scrutiny, effectively challenging the dominant narrative of more conventional histories of British sport.

At the London Olympics in 2012 Team GB achieved a third place finish in the medals table. A key factor in this achievement was the high standard of contemporary British sports coaching. But how has British sports coaching transitioned from the amateur to the professional, and what can the hitherto under-explored history of sports coaching in Britain tell us about both the early history of sport and about contemporary coaching practice? A History of Sports Coaching in Britain is the first book to attempt to examine the history of British sports coaching, from its amateur roots in the deep nineteenth century to the high performance, high status professional coaching cultures of today. The book draws on original primary source material, including the lost coaching lives of key individuals in British coaching, to trace the development of coaching in Britain. It assesses the continuing impact of the nineteenth-century amateur ethos throughout the twentieth century, and includes important comparisons with developments in international coaching, particularly in North America and the Eastern Bloc. The book also explores the politicisation of sport and the complicated interplay between politics and coaching practice, and illuminates the origins of the structures, organisations and philosophies that surround performance sport in Britain today. This book is fascinating reading for anybody with an interest in the history of sport, sports coaching, sports development, or the relationships between sport and wider society.

The significance of the Corinthians Football Club, founded in 1882, has been widely acknowledged by historians of football and by sports historians generally. As a ’super club’ comprising the best amateur talent available they were an important formative influence on football in Britain from the 1880s to the 1930s. As a touring club - they first travelled to South Africa in 1897 and made regular forays into Europe and also to Canada, the United States and Brazil - they were the self-proclaimed standard bearers for gentlemanly values in sport. Indeed for many years they were most famous football club in the world, drawing huge crowds and helping to ensure that the version of football emanating from the English public schools and universities in the mid-nineteenth century became a global game. Though their playing strength and influence waned after the First World War, they remained a significant force through to 1939, upholding ’true blue’ amateurism at a time when football was increasingly associated with professionalism and seen as a branch of commercial entertainment. Whilst much has been written about the Corinthians, mainly by club insiders, this is the first complete scholarly history to cover their activities both in England and in other parts of the world. It critically reassesses the club’s role in the development of football and fills a gap in existing literature on the relationship between the progress of the game in England and globally. Most crucially, the book re-examines the sporting ideology of gentlemanly amateurism within the context of late-nineteenth century and early-twentieth century society.

For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements. Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite--white, wealthy, often Anglo-Saxon--controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. Llewellyn and Gleaves trace professionalism's inroads into the Olympics from tragic figures like Jim Thorpe through the shamateur era of under-the-table cash and state-supported athletes. As they show, the increasing acceptability of professionals went hand-in-hand with the Games becoming a for-profit international spectacle. Yet the myth of amateurism's purity remained a potent force, influencing how people around the globe imagined and understood sport. Timely and vivid with details, The Rise and Fall of Olympic Amateurism is the first book-length examination of the movement's foundational ideal.

The pressures and demands of professionalism and commercialization have transformed Britain's sports. At the end of the 20th century sports have been packaged and marketed as mass entertainment for a national or even international audience. This volume explores different facets of this phenomenon.