Ora Mae sets out to find the thief who stole her tooth.

When the tooth that she was saving for the tooth fairy disappears, Ora Mae sets out to find the thief and send him "airmail to the moon!"

This book examines how discourse analysts could best disseminate their research findings in real world settings. Each chapter presents a study of spoken or written discourse with authors putting forward a plan for how to engage professional practice in their work, using this volume’s Framework for Application. Techniques used include Conversation Analysis in combination with other methods, Genre Analysis in combination with other methods, and Critical Discourse Analysis. Contributions are loosely grouped by setting and include the following: workplace and business settings; education settings; private and public settings; and government and media settings. The volume aims to link the end of research and the onset of praxis by helping analysts to move forward with ideas for dissemination, collaboration and even intervention. The book will be of interest to all researchers conducting discourse analysis in professional settings.