Contains puzzles that first baffle and then delight problem solving addicts. Grew out of a collaboration between Bob Tappay and Martin Gardner to enliven the learning of mathematics.

Mathematical puzzles are designed to strengthen creative problem-solving by encouraging the discovery of simple solutions to seemingly complex problems

An expert shows how to cultivate "aha" moments—flashes of insight—that lead to business innovation and personal success. Insight: Encouraging Aha! Moments for Organizational Success helps individuals and organizations create the conditions that lay the groundwork for the distinct "Aha!" instances of insight—when connections between different pieces of information are revealed and ideas come together in ways that have never existed before. Insight examines three stages of the Aha! experience, from the early confusion and chaos of "too much information," to how people organize and try out what they learn, to the "Aha!" moment itself. It then examines techniques people use to spark the creative aha experience—techniques that will work in a private business, education, government, nonprofit, and any other organizational setting. The book is based on interviews with over 100 people of all ages, backgrounds, and professions—from software developers to dancers, from detectives to football coaches—as well as the latest research results from management, psychology, and neuroscience studies about the workings of the brain in creative situations.

Draws on expertise from psychology, neurology and evolutionary psychology to illuminate the process of spontaneous flashes of human insight, surveying engaging examples from the fields of religion, science, math and art.

In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success. Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them. In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought. Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial. Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us. Praise for The Eureka Factor “Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”—Newsweek “An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”—The Wall Street Journal “An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen.”—Library Journal (starred review) “A lively and accessible ‘brain’ book with wide appeal.”—Booklist “[An] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews “The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics

'One insight can change your life, and the next can change your organization or even the world. Everybody has had the occasional insight - this book is a concise guide to simple actions that can help you have more consistent and timely insights. Put the ideas in these pages to good use and you will become a more effective thinker. Fresh ideas will abound. You will make better decisions quickly and confidently, find solutions to longstanding problems, and ultimately enjoy a more effortless and engaging life. The path to finding insights is simple once you know what to look for and how to listen. Kiefer and Constable's Insight Thinking Methods provide a guiding formula and practical steps to increase the frequency, strength, and quality of the insights that you experience each day. This is not a rigid set of rules - it's a creative pursuit. You'll find your own personal, individual approach to developing an insight state of mind and practicing insight listening, while having more insights on the topics that matter to you most. The book is supplemented with free web-based exercises, examples and illustrations (the draft website is at http://just-start.com/insight-thinking-book-landing-page-draft/ password: ArtOfInsight).

Previously published separately, the two books aha! Gotcha and aha! Insight are here combined as a single volume. The aha! books, as they are referred to by fans of Martin Gardner, contain 144 wonderful puzzles from the reigning king of recreational mathematics. In this combined volume, you will find puzzles ranging over geometry, logic, probability, statistics, number, time, combinatorics, and word play. Gardner calls these puzzles aha! problems, that 'seem difficult, and indeed are difficult if you go about trying to solve them in traditional ways. But if you can free your mind from standard problem solving techniques, you may be receptive to an aha! reaction that leads immediately to a solution. Don't be discouraged if, at first, you have difficulty with these problems. After a while you will begin to catch the spirit of offbeat, nonlinear thinking, and you may be surprised to find your aha! ability improving.'