Advertising and Public Relations Research
Title | Advertising and Public Relations Research PDF eBook |
Author | Donald W. Jugenheimer |
Publisher | Routledge |
Total Pages | 437 |
Release | 2015-04-16 |
Genre | Business & Economics |
ISBN | 1317507363 |
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Advertising and Public Relations Research
Title | Advertising and Public Relations Research PDF eBook |
Author | Donald W. Jugenheimer |
Publisher | Routledge |
Total Pages | 376 |
Release | 2015-04-16 |
Genre | Business & Economics |
ISBN | 1317507371 |
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Public Relations Research
Title | Public Relations Research PDF eBook |
Author | Ansgar Zerfaß |
Publisher | Springer |
Total Pages | 449 |
Release | 2008-05-08 |
Genre | Language Arts & Disciplines |
ISBN | 3531909185 |
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Handbook of Research on New Media Applications in Public Relations and Advertising
Title | Handbook of Research on New Media Applications in Public Relations and Advertising PDF eBook |
Author | Esiyok, Elif |
Publisher | IGI Global |
Total Pages | 572 |
Release | 2020-08-07 |
Genre | Business & Economics |
ISBN | 1799832031 |
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Public Relations Research Annual
Title | Public Relations Research Annual PDF eBook |
Author | James E. Grunig |
Publisher | Routledge |
Total Pages | 240 |
Release | 2016-12-14 |
Genre | Business & Economics |
ISBN | 1136696296 |
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
Perspectives on Public Relations Research
Title | Perspectives on Public Relations Research PDF eBook |
Author | Danny Moss |
Publisher | Routledge |
Total Pages | 286 |
Release | 2008-03-07 |
Genre | Business & Economics |
ISBN | 1134603304 |
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.
Research Methods and Techniques in Public Relations and Advertising
Title | Research Methods and Techniques in Public Relations and Advertising PDF eBook |
Author | Bayram Oğuz Aydın |
Publisher | Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften |
Total Pages | 0 |
Release | 2017 |
Genre | Advertising |
ISBN | 9783631718766 |
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.