A Financial Times and Economist Best Book of the Year exploring world trade from Mesopotamia in 3,000 BC to modern globalization. How did trade evolve to the point where we don’t think twice about biting into an apple from the other side of the world? In A Splendid Exchange, William J. Bernstein, bestselling author of The Birth of Plenty, traces the story of global commerce from its prehistoric origins to the myriad controversies surrounding it today. Journey from ancient sailing ships carrying silk from China to Rome in the second century to the rise and fall of the Portuguese monopoly on spices in the sixteenth; from the American trade battles of the early twentieth century to the modern era of televisions from Taiwan, lettuce from Mexico, and T-shirts from China. Bernstein conveys trade and globalization not in political terms, but rather as an ever-evolving historical constant, like war or religion, that will continue to foster the growth of intellectual capital, shrink the world, and propel the trajectory of the human species. “[An] entertaining and greatly enlightening book.” —The New York Times “A work of which Adam Smith and Max Weber would have approved.” —Foreign Affairs “[Weaves] skillfully between rollicking adventures and scholarship.” —Pietra Rivoli, author of The Travels of a T-Shirt in the Global Economy

Traces the evolution of international trade, from ancient Mesopotamia to today's global marketplace, exploring the influence of commerce on agriculture, technology, politics, and civilization as a whole.

A “riveting and thoroughly researched” history of language technology’s effect on society across millennia—from Sumerian syntax to social media hashtags (Phil Lapsley). Writing was born thousands of years ago in Mesopotamia. Spreading to Sumer, and then Egypt, this revolutionary tool allowed rulers to extend their control far and wide, giving rise to the world’s first empires. When Phoenician traders took their alphabet to Greece, literacy’s first boom led to the birth of drama and democracy. In Rome, it helped spell the downfall of the Republic. Later, medieval scriptoria and vernacular bibles gave rise to religious dissent, and with the combination of cheaper paper and Gutenberg’s printing press, the fuse of Reformation was lit. The Industrial Revolution brought the telegraph and the steam driven printing press, allowing information to move faster and wider than ever before through the invention of the newspaper. But along with radio and television, these new technologies were more easily exploited by the powerful, as seen in Germany, the Soviet Union, even Rwanda, where radio incited genocide. With the rise of carbon duplicates (Russian samizdat), photocopying (the Pentagon Papers), the internet, social media, and cell phones (the recent Arab Spring) more people have access to communications, making the world more connected than ever before. This “accessible, quite enjoyable, and highly informative read” will change the way you look at technology, history, and power (Booklist). “[Bernstein] enables us to see what remains the same, even as much has changed.” —Library Journal, “Editors’ Picks” “It brims with interesting ideas and astonishing connections.” —Phil Lapsley, author of Exploding the Phone: The Untold Story of the Teenagers and Outlaws Who Hacked Ma Bell “[Bernstein’s] narrative is succinct and extremely well sourced. . . . [He] reminds us of a number of technologies whose changed roles are less widely chronicled in conventional histories of the media.” —The Irish Times

A Splendid Exchange tells the epic story of global commerce, from its prehistoric origins to the myriad crises confronting it today. It travels from the sugar rush that brought the British to Jamaica in the seventeenth century to our current debates over globalization, from the silk route between China and Rome in the second century to the rise and fall of the Portuguese monopoly in spices in the sixteenth. Throughout, William Bernstein examines how our age-old dependency on trade has contributed to our planet's agricultural bounty, stimulated intellectual and industrial progress and made us both prosperous and vulnerable.

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The first silk merchants were Chinese merchants, who would pull a colorful swatch of silk from a pouch and show it to the lady of the house. The gods themselves could not resist: Isis was said to have draped herself in fine silk yielding diverse colors. #2 The Romans knew about Chinese silk, but they did not know China. They believed that silk grew directly on the mulberry tree, not realizing that the leaves were merely the worm's home and its food. The Romans also believed that silk was manufactured in two different countries: a northern one, Seres, reached by the dry route, and a southern one, Sinae, reached by water. #3 The most ordinary cargoes today span such distances with only a modest increase in price. The intercontinental transport of even bulk goods today seems so unremarkable because it is efficient. #4 Travel was faster, cheaper, safer, and more comfortable by ship than by land. However, travel was not without risk. Merchant ships provided corrupt government officials with easy targets.

After agriculture, trade, industrialization, colonization and capitalism, technology is arguably the next big shaper of geopolitics in the world. It is increasingly a major determinant of the destiny of nations today and is creating a new set of winners and losers on the global stage. In The Great Tech Game, the author provides a coherent framework outlining the key drivers that will determine the ability of a nation to succeed in this technology-dominant era. He lays out a roadmap for how any country must develop its own strategic plan for success. Leaders must inculcate a new set of capabilities to understand and take advantage of these trends, and create enabling environments for their nations to not be left behind. A particularly challenging aspect will be the ability of countries to define and manage the roles of state and non-state actors in a global race for technological leadership and success. The book goes on to evaluate whether digital colonialism is an inevitable reality, or whether new frameworks will emerge to govern relationships between technology-rich and technology-poor nations.