Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.

Written by a highly experienced researcher and teachers, this book provides a much-needed guide to the proper use of Statistical Package for the Social Sciences (SPSS) software in social research, particularly where data may not be presented in the most convenient way. The book focuses on data manipulations and covers the majority of real-world use of SPSS use. Among the book's many unique features are its 'syntax diary' method for organization of manipulations and analyses. Offers both novices and intermediate users a framework within which they can safely and comfortably work with SPSS.

IBM SPSS Statistics 23 Step by Step: A Simple Guide and Reference, 14e, takes a straightforward, step-by-step approach that makes SPSS software clear to beginners and experienced researchers alike. Extensive use of vivid, four-color screen shots, clear writing, and step-by-step boxes guide readers through the program. Exercises at the end of each chapter support students by providing additional opportunities to practice using SPSS. All datasets used in the book are available for download at: https://www.routledge.com/products/ 9780134320250

Do you want more practice with research methods and statistics outside of class? Then the Student Study Guide With IBM® SPSS® Workbook for Research Methods, Statistics, and Applications, Second Edition, is for you. Written by Kathrynn A. Adams and Eva K. Lawrence, this study guide accompanies the new second edition of Research Methods, Statistics, and Applications and provides instructions for performing statistical calculations in IBM® SPSS® along with additional exercises to reinforce concepts in the text. It follows the main text chapter by chapter to provide for easy assigning and studying. Step-by-step directions for IBM® SPSS® Data Analysis and Interpretation are included with practice exercises to facilitate competence in using the program as well as interpreting and writing up results. Answers to odd-numbered questions are provided so students can obtain quick feedback. The Your Research section helps readers develop their own research topics. Learning outcomes tied to relevant chapters in the text reinforce key concepts for review.