A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

Do you or your company possess copyrights, brands, patents, trademarks, designs, or other related rights? If so, you have great opportunities in the new global marketplace, but you are also at great risk. A Short Course in International Intellectual Prope.

This book is carefully designed and correlated to the thirteen telecourse video programs to enrich your understanding of economic principles.

For courses in international economics. Introduces international economics through accessible writing and real-life applications A principles- level introduction that's accessible to readers of all backgrounds, International Economics uses real-life applications to cover both the macro and micro components of international economics. The text illuminates economic institutions and policies, as well as recent developments in the global economy, without requiring the use of higher- level math. In addition, the text has a flexible approach, which includes self- contained chapters and comprehensive coverage, allowing readers to adapt its concepts to a wide range of possible uses. The 7th Edition includes a number of enhancements, such as updated tables and graphs, new case studies, and revised discussion of relevant topics. Also available with MyLab Economics MyLab(TM) Economics is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Economics does not come packaged with this content. Students, if interested in purchasing this title with MyLab Economics, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Economics, search for: 0134640241 / 9780134640242 International Economics Plus MyLab Economics with Pearson eText -- Access Card Package, 7/e Package consists of: 0134472098 / 9780134472096 International Economics 013463666X / 9780134636665 MyLab Economics with Pearson eText -- Standalone Access Card -- for International Economics