Stressing the positive, creative aspects of power and innocence, Rollo May offers a way of thinking about the problems of contemporary society. Rollo May defines power as the ability to cause or prevent change; innocence, on the other hand, is the conscious divesting of one's power to make it seem a virtuea form of powerlessness that Dr. May sees as particularly American in nature. From these basic concepts he suggests a new ethic that sees power as the basis for both human goodness and evil. Dr. May discusses five levels of power's potential in each of us: the infant's power to be; self-affirmation, the ability to survive with self-esteem; self-assertion, which develops when self-affirmation is blocked; aggression, a reaction to thwarted assertion; and, finally, violence, when reason and persuasion are ineffective.

Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples. Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar Acquire advanced Google skills that result in more effective search engine optimization (SEO)

Paid search has grown and changed dramatically since it first exploded onto the marketing scene in 1997. Paid search is more complex now – but it offers businesses far more profit opportunities than ever before. In this concise eBook, renowned paid search expert Melanie Mitchell brings together all the processes, knowledge, and tools you need to build and manage paid search campaigns that deliver exceptional results. Mitchell first explains how well-crafted paid search campaigns can help you lead the conversation in your marketplace, extend and deepen your coverage, and more precisely target and measure your marketing program. Next, she guides you through the entire process of building and executing a winning campaign: defining goals and objectives, selecting keywords and match types, structuring accounts, scoring quality, managing ad copy, optimizing landing pages, monitoring, reporting, and more. Drawing on immense “in the trenches” experience, she presents specific best practices for everything from ensuring copy relevance to de-duping keywords, updating landing pages to pacing your expenditures. Along the way, she also reveals pitfalls that can increase your costs or even take your campaign offline, and shows exactly how to avoid them. Whether you’re already a search professional or you’re building your very first paid search campaign, this eBook will help you drive more clickthroughs, convert more prospects into sales, and earn more profits!

In Search of Power is a history of the era of civil rights, decolonization and Black Power. In the critical period from 1956 to 1974, the emergence of newly independent states worldwide and the struggles of the civil rights movement in the United States exposed the limits of racial integration and political freedom. Dissidents, leaders and elites alike were linked in a struggle for power in a world where the rules of the game had changed. Brenda Gayle Plummer traces the detailed connections between African Americans' involvement in international affairs and how they shaped American foreign policy, integrating African American history, the history of the African Diaspora and the history of United States foreign relations. These topics, usually treated separately, not only offer a unified view of the period but also reassess controversies and events that punctuated this colorful era of upheaval and change.

The culminating work of a lifetime of scholarship, In Search of Poetry in the Politics of Power is an intellectual autobiography of George Liska, a distinguished scholar of foreign policy. Integrating personal memoir with a discussion of world politics and international relations, this book includes selections from Liska's most important writings from the past 50 years. Topics discussed include realism and world politics; historicism; historicist realism and statesmanship; and the prospects for scholarship in the next half century. This is a valuable book for scholars of international relations, world politics, and political history.

The Power Up Approach to Interview Preparation simplifies the interview prep process into a series of quick, easy and effective steps. The approach was developed by executive recruiters, Gary W. Capone and Mark Henderson, and incorporates powerful techniques proven to be effective. The Power Up Approach will benefit job seekers at all levels, including new graduates just entering the workforce , professionals looking for the next step in their career, transitioning military personnel and seasoned executives. This book will give you the tools you need to sell your potential to an employer, through a series of lessons, each packed full of advice, techniques and exercises. For many professionals, following our approach will give you a distinct advantage over the competition.

Infused with real-life examples, self-analysis exercises, and advice from an industry professional, Rip the Resume is more than a "how to write a better resume" book; it's a proven system designed to challenge job seekers to take complete control and responsibility during a job search. Follow a ground-breaking roadmap on your journey to becoming the candidate that employers are seeking-whether you are a millennial looking to launch an exciting and fulfilling career or an experienced individual exploring greater career opportunities. Rip the Resume provides the tools you need to transform yourself into the candidate that employers are searching for: Cutting-edge guidance for job seekers in any field Vital resume deconstruction techniques to highlight important areas and downplay others to render a stronger document Winning conversation strategies to make a lasting impression during the interview Practical advice for using social media wisely, both in the job search and in building your personal brand. Rip the Resume is based on best practices and concepts that strengthen ANY job search.