The great Mississippi flood of 1927 and how it changed America.

The extraordinary story of how Coach Paul "Bear" Bryant and Joe Namath, his star quarterback at the University of Alabama, led the Crimson Tide to victory and transformed football into a truly national pastime. During the bloodiest years of the civil rights movement, Bear Bryant and Joe Namath-two of the most iconic and controversial figures in American sports-changed the game of college football forever. Brilliantly and urgently drawn, this is the gripping account of how these two very different men-Bryant a legendary coach in the South who was facing a pair of ethics scandals that threatened his career, and Namath a cocky Northerner from a steel mill town in Pennsylvania-led the Crimson Tide to a national championship. To Bryant and Namath, the game was everything. But no one could ignore the changes sweeping the nation between 1961 and 1965-from the Freedom Rides to the integration of colleges across the South and the assassination of President Kennedy. Against this explosive backdrop, Bryant and Namath changed the meaning of football. Their final contest together, the 1965 Orange Bowl, was the first football game broadcast nationally, in color, during prime time, signaling a new era for the sport and the nation. Award-winning biographer Randy Roberts and sports historian Ed Krzemienski showcase the moment when two thoroughly American traditions-football and Dixie-collided. A compelling story of race and politics, honor and the will to win, Rising Tide captures a singular time in America. More than a history of college football, this is the story of the struggle and triumph of a nation in transition and the legacy of two of the greatest heroes the sport has ever seen.

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

In Kelli Russell Agodon’s fourth collection, each poem facilitates a humane and honest conversation with the forces that threaten to take us under. The anxieties and heartbreaks of life—including environmental collapse, cruel politics, and the persistent specter of suicide—are met with emotional vulnerability and darkly sparkling humor. Dialogues with Rising Tides does not answer, This or that? It passionately exclaims, And also! Even in the midst of great difficulty, radiant wonders are illuminated at every turn.

Women-owned firms represent an increasingly important segment of the small business sector. According to the most recent data from the U.S. Census Bureau, there were 7.8 million women-owned firms in the United States in 2007, generating $1.2 trillion in revenues and providing employment for 7.6 million people. A Rising Tide presents the financial strategies that have helped today's bold and creative women entrepreneurs to succeed. The authors take a "lifecycle approach" in discussing the issues and strategies for different types of women-owned firms, from nascent and home-based firms to growth-oriented and technology-based enterprises. Each chapter includes real-world cases studies featuring women entrepreneurs as a way to bring the book's lessons to life. Uniquely, this book ties together the latest research on financing women-owned businesses and its implications for actual or potential entrepreneurs. Drawing on the Kauffman Firm Survey, a longitudinal survey of over 4,000 new firms, the authors are able to provide particularly useful conclusions, making this a must read for the thousands of women who are starting or may start businesses in the next few years. Please visit www.kauffman.org/sketchbook.aspx?VideoId=1699151957001&type=M to view the book trailer.

While at a coastal resort in Aruba to attend a wedding, Emily Harrington is plunged into danger when a young girl's body washes up on the resort's beach wearing Emily's gold bracelet.

The Rising Tide of Color challenges familiar narratives of race in American history that all too often present the U.S. state as a benevolent force in struggles against white supremacy, especially in the South. Featuring a wide range of scholars specializing in American history and ethnic studies, this powerful collection of essays highlights historical moments and movements on the Pacific Coast and across the Pacific to reveal a different story of race and politics. From labor and anticolonial activists around World War I and multiracial campaigns by anarchists and communists in the 1930s to the policing of race and sexuality after World War II and transpacific movements against the Vietnam War, The Rising Tide of Color brings to light histories of race, state violence, and radical movements that continue to shape our world in the twenty-first century.