Social media has helped boost the culture of intoxication, a central aspect of young people’s social lives in many Western countries. Initial research suggests that these technologies enable highly-nuanced, targeted marketing and innovations – creating new virtual spaces that alter the dynamics and consequences of drinking cultures in significant ways. Youth Drinking Cultures in a Digital World focuses on how pervasive social networking technologies contribute to drinking cultures. It brings together international contributions from leading researchers in this emerging field to explore how new technologies are reconfiguring the key themes, traditional interests, practices and concerns of alcohol-related research with young people. It is particularly concerned with three important areas, namely: identities, social relations and power alcohol marketing and commercialisation public health and regulating alcohol promotion. This innovative book includes original research and commentary and is a must-read for academics and researchers in the areas of public health, psychology, sociology, media studies, youth studies and alcohol studies.

How can 'binge drinking' be explained and understood? Is alcohol consumption related to the particular cultural characteristics of some European countries? Should heavy drinking cultures be seen as a mainstream youth phenomenon or as marginal - and is this different in different countries? A team of leading researchers addresses these questions and more in their analysis of the alcohol consumption patterns of European young people. Alcohol consumption is an important marker of transition from childhood to early adulthood, yet the timing, intensity and purpose of adolescent drinking varies dramatically between countries. The contributors provide cross-national comparisons to investigate how drinking behaviour varies, examining factors such as gender, societal context and family socio-economic backgrounds. Youth Drinking Cultures offers a comprehensive set of perspectives on adolescent drinking in Europe. In linking issues around social identity and the life-course with a highly topical area of media and policy concern, the book will be of great value to sociology and social policy scholars, especially youth researchers, and also to professionals working with young people.

This Handbook provides a broad and comprehensive overview of psychological research on alcohol consumption. It explores the psychological theories underpinning alcohol use and misuse, discusses the interventions that can be designed around these theories, and offers key insight into future developments within the field. A range of international experts assess the unique factors that contribute to alcohol-related behaviour as differentiated from other health-related behaviours. They cover the theory and context of alcohol consumption, including possible implications of personality type, motivation and self-regulation, and cultural and demographic factors. After reviewing the evidence for psychological theories and predictors as accounts for alcohol consumption, the book goes on to focus on external influences on consumption and interventions for reducing alcohol consumption, including those based on purchasing and consumption behaviour, technologies such as personalised feedback apps, and social and media phenomena such as “Dry January” and “Hello Sunday Morning”. It brings together cutting-edge contemporary research on alcohol consumption in childhood and adolescence, including topics such as managing offers or drinks, “pre-drinking”, online identities, how children develop their beliefs about alcohol and how adolescents discuss alcohol with their parents. The book also offers a rounded presentation of the tensions involved in debates around the psychological impacts of alcohol use, discussing its role in helping people to socialise and unwind; as well as recognising the possible negative impacts on health, education and relationships. This book will be of interest to academics, policymakers, public health officials, practitioners, charities and other stakeholders interested in understanding how alcohol affects people psychologically. This book will also be a key resource for students and researchers from across the social sciences.

This book brings together cutting-edge contemporary research and discussion concerning drinking practices among young adults (individuals aged approximately 18-30 years old). Its chapters showcase an interdisciplinary range of perspectives from psychology, sociology, criminology, geography, public health and social policy. The contributors address themes including how identity becomes involved in young adult drinking practices; issues relating to the non-consumption of alcohol within friendship groups; and the role of social context, religious and ethnic orientation, gender identity, and social media use. In doing so, they highlight changing trends in alcohol consumption among young people, which have seen notably fewer young adults consuming alcohol over the last two decades. In acknowledging the complex nature of drinking styles among young adults, the contributors to this collection eschew traditional understandings of young adult drinking which can pathologise and generalise. They advocate instead for an inclusive approach, as demonstrated in the wide range of disciplinary backgrounds, cultural perspectives, methods and international settings represented in this book, in order to better understand the economic, socio-cultural and pharmacological crossroads at which we now stand. This book will appeal in particular to researchers, theorists, practitioners and policy makers working in the alcohol and drugs field, public health and health psychology, in addition to students and researchers from across the social sciences.

This book considers the global discourses and debates about ‘intoxication’, engaging in critical academic discussion around this concept. The problems in defining intoxication are considered, alongside the meanings of intoxication and how these meanings often differ across diverse drug using populations. The way that intoxication has been engaged with over the centuries has affected how particular groups are perceived and responded to, resulting in punitive responses such as drug prohibition, alongside harsh treatment of those who are seen to transgress societal norms and values. Therefore, this collection seeks to unsettle dominant discourses about intoxication and to consider this concept in new, critical ways. Ways of being intoxicated are also defined in this book in their broadest sense; from ‘energy drinks’ and other legal drugs, to recreational use of illicit drugs such as ecstasy, to ‘problematic’ drug use.

This book explores the extent of underage drinking across Europe and North America, as well as our current understanding of factors that increase the risk of this behaviour and potentially effective evidence-based approaches to prevent underage drinking.

This book brings together thirteen timely essays from across the globe that consider a range of 'mediated youth cultures', covering topics such as the phenomenon of dance imitations on YouTube, the circulation of zines online, the resurgence of roller derby on the social web, drinking cultures, Israeli blogs, Korean pop music, and more.