The hidden key to a healthy relationship is not just managing money but understanding how the other approaches money. Every couple argues about money. It doesn’t matter if you’ve been married for 40 years or dating for 4 months, money touches every decision you make as a couple—from the $5 cup of coffee to the $50,000 car. And when the two of you don’t see eye-to-eye on how much to spend or how much to save, that’s when arguments turn into ugly toxic fights that leave both persons feeling hurt and angry. It’s why money has become the #1 cause of divorce in the U.S. Obviously, something needs to change. The reason this crisis has not been addressed is because it has never been identified, defined, or given a name. Scott and Bethany Palmer, aka “The Money Couple,” have identified and defined this problem and offer concrete solutions to fix it. Once you know your Money Personality, you can get to the root of money arguments and start really working together. You’ll discover what has an impact on your loved one’s money decisions, and you’ll learn how to talk about money in a way that’s actually fun! You’ll figure out how to put an end to money secrets and lies once and for all. It’s not just about money management, and it’s definitely not just about overcoming debt. It is a whole new way of living that will change everything in your relationship. Tens of thousands have already been transformed. Are you ready?

The average person will earn more than two million dollars in their lifetime - yet most of us struggle to pay bills, have debt up to our eyeballs, and feel we are furiously pedalling on a financial treadmill without making much progress towards the life we really want to lead. What's gone wrong?

"Hugh addresses what I believe is the most important aspect of achieving economic freedom: Know Thyself! The financial planning community owes a great deal to Hugh for his contributions." --Elizabeth Jetton, CFP, Strategic Advisor, Mercer Advisors, Inc., and 2005 Chair of the Financial Planning Association "A great lesson in knowing how you are hard-wired to behave and communicate in planning your personal finances is more important than the technical and product aspects of money management." --Susan Bradley, CFP, founder of Women, Meaning, and Money and bestselling author of Sudden Money "Financial DNA? nailed both of us, generating new communication and exciting insights among our team members. It's helping us to grow both personally and professionally. It's more than a good read, it's a virtual experience!" --Robert A. Esperti and Renno L. Peterson, authors of numerous estate and wealth-planning books, Directors of two Institutes at Michigan State University, and founders of the National Charitable Initiative "The process Hugh has developed truly identifies the behavioral issues that get in the way of functional family relationships and in a very practical way builds a bridge to protect the wealth and harmony of the family." --V. Thane Stenner, FCSI, CIM, First Vice President, T. Stenner Group(TM) national bestselling author of True Wealth: An Expert Guide for High-Net-Worth Individuals (and Their Advisors) "Very powerful behavioral insight that will give you the formula to transform the way you think about building the quality of your life, starting with understanding yourself in a new way." --Nick Kalikajaros, Head of Private Banking, St. George Bank, Sydney, Australia

When it comes to money matters, are you a lioness who leads the tribe, a dolphin who ducks and dives, or an ostrich who buries its head in the sand? This first-of-its-kind book explores and unpacks the intricate world of money archetypes in Black families in South Africa. Discover the secrets behind your unique money personality and unravel the intricate web of cultural, generational and personal influences that shape your financial behaviour. Eye-opening anecdotes, relatable case studies and expert insights empower you to understand, embrace and transcend your money archetype. What's Your Money Personality? will change the way you view and manage your individual and family finances.

This groundbreaking book by a renowned finance expert shows readers how to use their personal investing type to attain the wealth they desire.

In this groundbreaking guide, John Schott, a leading pioneer in investment psychology, whose strategies have been featured on CNBC's Power Lunch and Adam Smith's Money World, shows investors how money and emotion can work together to make a profitable portfolio.

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.