Your Message Matters
Title | Your Message Matters PDF eBook |
Author | Jonathan Milligan |
Publisher | Baker Books |
Total Pages | 272 |
Release | 2020-10-20 |
Genre | Business & Economics |
ISBN | 1493427784 |
Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.
The Message Matters
Title | The Message Matters PDF eBook |
Author | Lynn Vavreck |
Publisher | Princeton University Press |
Total Pages | 236 |
Release | 2009-07-26 |
Genre | Business & Economics |
ISBN | 9780691139630 |
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Message Matters
Title | Message Matters PDF eBook |
Author | Rebecca K. Leet |
Publisher | Turner Publishing Company |
Total Pages | 239 |
Release | 2007-08-20 |
Genre | Business & Economics |
ISBN | 1618589253 |
It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.
It's Not What You Say
Title | It's Not What You Say PDF eBook |
Author | Michael Parker |
Publisher | Penguin |
Total Pages | 160 |
Release | 2015-12-29 |
Genre | Business & Economics |
ISBN | 0399183515 |
No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with passion, power and persuasion—at the top of their game. Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of It's Not What You Say will discover how to: • Use the rule of three to win any audience over • Prepare so you can be yourself – but better • Embrace the unknown and conquer any fear Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.
How to Get Your Point Across in 30 Seconds Or Less
Title | How to Get Your Point Across in 30 Seconds Or Less PDF eBook |
Author | Milo O. Frank |
Publisher | Simon and Schuster |
Total Pages | 132 |
Release | 1987 |
Genre | Business & Economics |
ISBN | 0671727524 |
Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!
Truth that Matters
Title | Truth that Matters PDF eBook |
Author | Keavin Hayden |
Publisher | TEACH Services, Inc. |
Total Pages | 128 |
Release | 2002 |
Genre | Bible |
ISBN | 9781572582323 |
In this book Keavin Hayden spotlights essential spiritual truths that everyone needs to know, but few take the time to discover for themselves. Truth about the spiritual powers that influence our lives. Truth about the future of our world. Truth that can help you make important decisions.
The Art of Gathering
Title | The Art of Gathering PDF eBook |
Author | Priya Parker |
Publisher | Penguin |
Total Pages | 322 |
Release | 2020-04-14 |
Genre | Self-Help |
ISBN | 1594634939 |
"Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.