From road rage to confrontations in the supermarket line, we live in sensitive times, and it takes almost nothing to light someone's fuse. Whether you're feeling manipulated or bullied, learn how to resolve conflict in yourself and with others using the techniques found in Hot Buttons. Sybil Evans, "The Conflict Coach," helps you recognize what pushes your hot buttons and how you can turn them off -- without alienating people or pressing their buttons. You'll learn that conflict can be energizing, inspiring, and even sexy, if you know how to harness it.

Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover "buy buttons" that are hard wired into a persons head.

We often struggle to answer the question: What is the right thing to do here? Good Intentions suggests that it is possible to do good in economic matters if we begin with the right assumptions (and begins to ask the right questions): —Is greed ever good? —How can we give poor kids a million bucks? —How did Ben and Jerry get so rich? —Is capitalism ruining the environment? —Do immigrants take American jobs? Our actions can produce outcomes that reflect what we value.

A provocative, personal approach to leadership based on in-depth research with hundreds of executives around the world Confronted by disruptive change and economic turbulence, many of today's leaders find themselves ill-equipped to manage the hazards they now face. They must contend with chronic uncertainty, cynical employees, and personal burnout. Most are poorly served by the prevailing paradigm that obsessively focuses on what we do to produce short-term results while sabotaging who we are as healthy human beings. Few have seen alternatives, until now. Grounded proposes a new approach that's designed for actual humans who must grapple with these forces. This new paradigm speaks to our better selves. Based on the author's Healthy Leader model, it focuses on the six personal dimensions that fuel—and refuel—the world's top leaders: physical, emotional, intellectual, social, vocational, and spiritual health. The book argues that leaders at every level can be more self-aware, develop their untapped potential, and drive significantly better results—for themselves, their teams, and their organizations. Shows readers how to build a personal leadership model that works with their values, goals and capabilities Features fresh stories from leaders in a variety of organizations including the New York Fire Department, PricewaterhouseCoopers, The Lego Group, and Medstar Health Gives leaders practical tools to face their toughest challenges with greater skill, confidence, and impact By developing themselves and mastering the six dimensions, readers can gain the stamina and strength to not only weather tough times but to achieve much, much more.

Button-pushers come in all shapes and sizes, but they have one thing in common: Their behavior drives us crazy and makes us dream of ways to escape the mess we're in. The person who pushes your buttons is likely someone who matters to you – a spouse, a parent, a boss, a fellow church member. Almost always this difficult person is connected to you by blood, love, faith, or money, so you can't just end the relationship without causing pain and upheaval in your life. Our friends and today's culture will often advise us to abandon such relationships quickly – to end this unpleasant chapter and get on with our lives. Psychologist and author Dr. John Townsend disagrees, "Your button-pusher is not someone you would easily and casually leave. You are intertwined at many levels. It is worth the trouble to take a look at the ways the relationship you had, and want, can be revived and reborn." In this easy-to-read book he offers Expert insights to help you understand your own button-pusher Wise assistance in determining the nature of the problem Compassionate help in identifying your failed attempts to fix things A hope-filled vision for what can be and how to make it come true Rich resources to help you navigate the necessary changes

Waste not, want not. This crafty guide perfect for anyone looking to enjoy the simple pleasures of life. Nowadays, many of us “outsource” basic tasks. Food is instant, ready-made, and processed with unhealthy additives. Dry cleaners press shirts, delivery guys bring pizza, gardeners tend flowers, and, yes, tailors sew on those pesky buttons. But life can be much simpler, sweeter, and richer–and a lot more fun, too! As your grandmother might say, now is not the time to be careless with your money, and it actually pays to learn how to do things yourself! Practical and empowering, How to Sew a Button collects the treasured wisdom of nanas, bubbies, and grandmas from all across the country–as well as modern-day experts–and shares more than one hundred step-by-step essential tips for cooking, cleaning, gardening, and entertaining, including how to • polish your image by shining your own shoes • grow your own vegetables (and stash your bounty for the winter) • sweeten your day by making your own jam • use baking soda and vinegar to clean your house without toxic chemicals • feel beautiful by perfecting your posture • roll your own piecrust and find a slice of heaven • fold a fitted sheet to crisp perfection • waltz without stepping on any toes Complete with helpful illustrations and brimming with nostalgic charm, How to Sew a Button provides calm and comfort in uncertain times. By doing things yourself, with care and attention, you and your loved ones will feel the pleasing rewards of a job well done.

Effective communication is becoming more difficult with the onslaught of digital messaging. There is a way for YOU to be heard. In Sales, Marketing, Customer Service, or even at home, psychological motivators drive the way we listen, relate and respond to other people. Hot Buttons are the keys to capturing and keeping attention and building lasting relationships. Learn about hot buttons through examples and exercises designed to make the information vivid and meaningful. Whether you are trying to get your children to listen, or own a large corporation, Hot Buttons will change the way you communicate. Understand Hot Buttons and you will be heard and hear others in a whole new way.