Independent musicians in 2012 find themselves more confused than ever before and finding good information can be a challenge. This guide gives information on advocating and presenting the right product to the world, timing a release properly, promoting music blogs and publications with a personal touch, outsourcing and freelancing, and thinking outside of the box.

"Your Band Is A Virus - Behind-The-Scenes And Viral Marketing For The Independent Musician" is the essential, bestselling music marketing guide that uses straight forward language and actionable advice to cover highly effective DIY promotional strategies. Many of them are marketing tips and resources you won't find in any book by the Industry Moguls (how to use micro-job sites to your advantage, how to use viral contest apps like Wildfire, how to get ahead of the line and generate reviews). Independent musicians in 2012 find themselves more confused than ever before, and finding good information can be a challenge. "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician" suggests a neutral and clear perspective, rather than feeding any industry illusions of jumping from the jamspace to Rolling Stone. Advocating presenting the right product to the world, timing a release properly, promoting to music blogs and publications with a personal touch, thinking outside the box, and building on every success, "Your Band Is A Virus" presents a very human, actionable and rational approach to music marketing coming from James Moore, an independent promoter who has tried all the tactics himself, and writes in a humorous and conversational tone. This updated edition features an informative and revealing exclusive interview with legendary record producer Stuart Epps (Led Zeppelin, Elton John). "Bottom Line: This book can really change your life." - Indie Music Digest "The beauty of this book is that Mr. Moore covers topics that will be hard to find anywhere else and also the style of writing is very easy to read and follow. This book can help Indie artists & bands gain major exposure all on their own." - Jimmy Rae, SKOPE Magazine "Your Band Is A Virus" is jam packed with tips of the trade and is a viral marketing guide to success. - Muzicnotez.com "Although James Moore may be perceived as my competition in the business, I proudly support this book and believe it has much to offer all artists. "Your Band Is A Virus" doesn't spread itself too thin by venturing into areas of the business such as touring or seeking out management. Its main goal is to empower artists by giving them simple, actionable steps that they can implement as they read." - Laurena Marrone, Grit PR "In the past, I myself have spent many years promoting in the music industry working with various record labels, primarily Universal Records South doing New Media marketing. I worked with CMT, AOL, and MTV to name a few - and the same unique marketing tactics I used to promote these signed musicians are covered in this e-publication holding nothing back! If you want to be signed, to have your name in lights, and to get your music recognized by the right people then "YOUR BAND IS A VIRUS" is a must read for any musician or band who is hungry for exposure." - Jake A. Wheat, Street Blast Media

The outrageous and often hilarious autobiography of legendary session musician and lead guitarist and singer of Toto. "...one of the most entertaining rock memoirs of recent years..." - Houston Press No one explodes one of the longest-held misconceptions of music history better than Steve Lukather and his band Toto. The dominant sound of the late ‘70s and ‘80s was not punk, but a slick, polished amalgam of rock and R&B first staked out on Boz Scaggs’ Silk Degrees. That album was shaped in large part by the founding members of Toto, who were emerging as the most in-demand elite session crew in LA, and further developed on the band’s self-titled multi-platinum debut. A string of massive hits followed for Toto while Lukather and bandmates David Paich, Jeff Porcaro, and Steve Porcaro also served as creative linchpins on some of the most successful and influential records of the era, including Michael Jackson’s Thriller. In this incisive memoir, Lukather tells the complete Toto story. He also lifts the lid on what went on behind the closed studio doors, shedding light on the unique creative processes of some of the most legendary names in music: from Quincy Jones, Michael Jackson, Paul McCartney, Stevie Nicks, and Elton John to Miles Davis, Joni Mitchell, Bruce Springsteen, Don Henley, Roger Waters, and Aretha Franklin. Lukather’s extraordinary tale also encompasses the dark side of stardom and the American Dream. Frank, engaging, and often hilarious, The Gospel According to Luke is no ordinary rock memoir. It is the real thing.

National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry

"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Bestselling author and humorist Garrison Keillor returns to one of America's most beloved mythical towns, beset by a contagion of alarming candor. A mysterious virus has infiltrated the good people of Lake Wobegon, transmitted via unpasteurized cheese made by a Norwegian bachelor farmer, the effect of which is episodic loss of social inhibition. Mayor Alice, Father Wilmer, Pastor Liz, the Bunsens and Krebsbachs, formerly taciturn elders, burst into political rants, inappropriate confessions, and rhapsodic proclamations, while their teenagers watch in amazement. Meanwhile, a wealthy outsider is buying up farmland for a Keep America Truckin’ motorway and amusement park, estimated to draw 2.2 million visitors a year. Clint Bunsen and Elena the hometown epidemiologist to the rescue, with a Fourth of July Living Flag and sweet corn feast for a finale. In his newest Lake Wobegon novel, Garrison Keillor takes us back to the small prairie town where for so long American readers and listeners have found laughter as well as the wry airing of our foibles and most familiar desires and fears—a town where, as we know, "all the women are strong, all the men are good-looking, and all the children are above average."