Build your social media strategy. From managing email to building a social media presence, making smart use of technology is essential to professional success in a digital world. But using all these tools can quickly lead to digital overload. In this comprehensive guide from social media expert Alexandra Samuel, you’ll find out how to use the social web to achieve your professional goals—without letting it overwhelm you. Find out what social media power users do to: • Tame the email backlog and focus on the messages that matter most • Build professional relationships that advance your career using Twitter and LinkedIn • Increase your professional visibility online by using HootSuite to schedule social media updates • Keep your most important work front-and-center with a digital notetaking system • Integrate these tools to get the most out of each one, and make them even more powerful together

Whether you’ve always wanted to try Evernote or have only dabbled with it in the past, you can take your professional life to the next level by making this tool one of your go-to systems for staying organized. Evernote can help you become more focused and effective on the job—and get ahead in your career. This short, practical book shows you how. In Work Smarter with Evernote, social media expert Alexandra Samuel demonstrates the most effective ways to use this popular (and free) web-based notebook system to: • Capture the right notes, documents, images, ideas, and inspirations • Keep the information you want always at your fingertips • Enhance collaboration by sharing and publishing your notes • Focus on the work that matters most to you and aligns best with your professional goals The book also includes a 30-minute quick guide to setting up your Evernote system and notebooks for maximum utility and ease of navigation. Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.

If you think LinkedIn is just for job hunting, you’re missing out on the many ways you can take advantage of this social network to build the professional relationships you need to advance in your career. LinkedIn can help you initiate, strengthen, and use the very real human connections that make you effective on the job—and help you get ahead. This short, practical book shows you how. In Work Smarter with LinkedIn, social media expert Alexandra Samuel demonstrates the most effective ways to actively build and use your network, sharing tips and tricks on: • Deciding which connection invitations to accept • Searching for potential connections when you need to establish a new contact • Using business travel to make the most of face time with colleagues and contacts • Capturing all the connections you’ve made at a conference • When not to use LinkedIn The book also includes a 30-minute quick guide to starting—or perfecting—your LinkedIn profile. Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.

"Witn financial markets operating at breakneck pace, Twitter, blogs and crwodsourciing technologies have become the toolkit of choice for savvy investors looking for business trends. This comprehensive guide provides you with specific strategies for using social media as an investment tool to gain greater understanding of today's market so you won't get left behind ... teaches you how to identify trend in the market, filter through social media messages with 'smart feeds', and use hashtags and cashtags that are truly relevant to your stock portfolios. You will also find expert advice for incorporating social media into your daily investment research; using it to communicate with analysts, advisors and corporate executives; and forecasting what lies ahead for the world of investing"--Publisher's description.

You’re on Twitter but can’t keep up with the onslaught of incoming messages. You’re also not sure how to extract value from this social media phenomenon—especially as a professional tool. In Work Smarter with Twitter and HootSuite, social media expert Alexandra Samuel helps you take Twitter to the next level by using the free tool HootSuite, which allows you to focus on the people whose tweets matter to you and easily establish the relationships and presence you want. This short, practical book shows you the most effective ways to use this popular system to: • Focus on the people and relationships that are the most important to you professionally • Set up your own “relationship dashboard” to track tweets that matter • Keep your incoming Twitter stream free of clutter • Tweet the right messages at the right time—and even schedule your tweets in advance This ebook also includes a 30-minute quick guide to setting up your complete Twitter and HootSuite system for maximum ease of use. Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.

If you’re looking for a way to more effectively manage your inbox, your email program’s built-in filtering tools can do a lot of the heavy lifting—and this short book by social media expert Alexandra Samuel shows you how to set them up. Samuel walks you through tools and tips for: • Using your email program’s filing and rules capabilities to allow you to focus on the messages that matter most right away while automatically storing others you want to read and respond to later • Creating a daily process for checking your email that works for you—and eliminates the temptation to respond to every message as it comes in • Working through a backlog of messages that have already accumulated. By reducing the amount of time you spend on email, you’ll be able to focus your time and attention on the work that matters most to you. The book also includes a 30-minute quick guide to setting up your first email filter, getting you on your way to a cleaner, more manageable inbox. Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.

"Tired of spinning your wheels when it comes to social media? In this book, I take you through the nuts and bolts of what it takes to create a smart and sustainable social media strategy that will help you grow your business!