This book - the first to link feminism, sport and media theory - provides a broad cultural studies orientation. In addition to a theoretical analysis, it provides a practical look at models of sport, media effects and the construction of the sportswoman and women's sports. Divided into three parts, the book: provides an overview of the three areas; focuses on the print and broadcast media portrayal of women's sport, examining such issues as the relationship of sports promotion to media representations of women's sports and the ways in which sports reporting is taught to future journalists; and seeks to develop a new model for the future.

This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualization, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.

Serving Equality: Feminism, Media, and Women's Sports offers a much-needed methodological innovation to sports media research by expanding the focus beyond traditional sports media outlets to examine the diversity of media outlets writing about sports. In doing so, Serving Equality draws analytical attention to the ways in which feminism and feminist principles such as equality, progress, empowerment, and intersectionality shape media narratives of women's sports. With a focus on networked sports media spaces, including news coverage, promotional cultures, and sports films, chapters examine narratives of Title IX, the Olympics, the treatment of women sports journalists, the activism of women athletes, the routine coverage of the sports world, as well as the COVID-19 global pandemic. Serving Equality illustrates how feminism informs not only the media narratives of women's sports, but how women's sports contribute to and mobilize feminism in networked media spaces. Serving Equality ultimately encourages students, instructors, researchers, athletes, sport media content producers, and those in the sports industry to consider the ways we can tell stories differently about sportswomen and women's sports.

Despite the position that sport occupies at the centre of public attention, and despite the billions of consumers and immense coverage which it attracts from around the globe, it seems that the media prioritise coverage of only a very small fraction of sporting events, and a few prominent athletes. It goes without saying that sport in the media is dominated by men – they are a large majority among athletes, consumers, journalists, and producers. This book will shed new light on the long discussed question of gendered sporting coverage, in an era when the Olympics can be dubbed the ‘women’s games’. Some of the contributions present new perspectives such as: the relationship between media and sport in Poland; media presentations of men and women in gender ‘adequate’ and ‘inadequate’ sports; competition between women and men participating in the same events; the presentation of celebrities; and the framing of doping within the context of gender relations. Furthermore, the book focuses not only on athletes, sports and events, but also on consumers, such as hooligans and their brand of masculinity, and on journalists, such as Mike Penner, who attempted to transgress gender boundaries. This book was originally published as a special issue of Sport in Society.

This second edition provides a broad-based survey of topics relevant to girls and women's participation in sport. The contributing authors are leading authorities in their respective disciplines. The topics directly relate to courses in women in sport, gender issues, women's studies, sport in American society, and twentieth century "herstory." Anyone interested in the women's sports movement and issues related to women's opportunities for sports participation should find this text a valuable resource.

Women and Sport: Continuing a Journey of Liberation and Celebration focuses on women winning access to the playing field as well as the front office in sport. Readers will gain an understanding of how women have been involved in sport and physical activity, how they have struggled for widespread recognition and legitimacy in the eyes of many, and how they continue to carve out their role in shaping sport as we know it today and as it will be in the future. Edited by renowned expert Ellen J. Staurowsky, widely accepted as an authority on college athlete rights and Title IX and gender equity, Women and Sport facilitates interdisciplinary, research-based discussion by providing a detailed account of contributions from women in sport. The text features a foreword by sport executive Donna Orender and 15 chapters—written by leading authorities in women and gender studies in sport—that are grouped into four parts: • Women’s Sport in Context: Connecting Past and Present reminds readers of the historical events and influences that shape today’s landscape. • Strong Girls, Strong Women recognizes gender differences and what it means to create equitable access to sport opportunities. • Women, Sport, and Social Location explores how various characteristics and qualities may affect sport participation and opportunities. • Women in the Sport Industry offers a rare and contemporary approach to examining women in sport leadership, management, and media. Women and Sport was developed with the intent of filling a need by serving as a primary textbook and separates itself from other titles by providing an abundance of instructor ancillary materials that assist in class preparations. Pedagogical aids such as objectives, glossary terms, discussion questions, and learning activities in each chapter facilitate student understanding of the material covered. Sidebars throughout the text enable the contributors to provide thought-provoking content on topics such as media coverage of female athletes, how female athletes are used in marketing campaigns, and whether athletic competitions should continue to be segregated by sex. Readers will discover the impact of these topics in many areas of society, from biomedical to psychosocial and historical. Through its engaging content, Women and Sport: Continuing a Journey of Liberation and Celebration serves as a launching pad for discussions that will shape society’s ongoing conversation about what it means to be a female athlete or a woman working in sport. It is an ideal textbook for adoption in interdisciplinary courses that focus on women and gender studies in sport.

This is the most comprehensive collection of articles available on women, sport, and culture. The book features 24 selections from various feminist positions that examine the relation between sport and gender.The articles in >Women, Sport, and Culture> serve as a marker of where feminist sport studies has been as a field and a guidepost for what may be the most promising theoretical directions in the future.Part Iintroduces and provides an overview of feminist theories that have examined gender, women, and sport. The articles in the section discuss the complexity of the relations among sport, gender, ideology, bodies, and technology.Part IIaddresses the gendered organizational order of sport and explores the practices through which women in institutionalized sport are managed. The articles inPart IIIrespond to Kenneth Sheard and Eric Dunning`s idea that sport is a male preserve-a site for the production and reproduction of gendered power relations. The section explores how certain practices associated with sport actively degrade women and how women have alternately appropriated and opposed what they perceive to be oppressive and unjust practices.Part IVexamines the role of the media in circulating and legitimizing dominant meanings of sport, women, gendered bodies, and sexuality.Part Vlooks at heterosexism and homophobia in sport.