Mondavi, Martini, Sebastiani, Gallo, Bargetto and Perelli-Minetti. Who could deny the importance of Italians to the development of America’s wine industry? It is little known that Italians have been planting vineyards and making wine in America since the early colonial days when Filippo Mazzei was the vineyard consultant for Thomas Jefferson. Grapes were planted and nurtured in virtually every corner of America where Italians settled. Wine making was as sacrosanct as making bread or pasta. Here is the story of Italian immigrants whose descendants now dominate American wine making. How they struggled and endured. How they persisted in the face of Prohibition and facilitated legislation permitting home wine making of 200 gallons per family. The intrigue, the feuds, the love affairs and financial triumphs are all in this authenticated history from the earliest days of America to the new Italian/American wine makers.

In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.

Reclaim your attention, productivity, and happiness with this “captivating, informative and beautifully written” book by learning how to keep your focus on one familiar task at a time (Nate Berkus). Modern life is full of to-do lists, all-consuming technology and the constant pressure to be doing and striving for more. What if you could train your brain to focus on one thing at a time? What if the secret to better productivity involved doing less, not more? Drawing on research in psychology, neuroscience, and mindfulness, The Twelve Monotasks provides a clear and accessible plan for life in the twenty-first century. Practice resisting distractions and building focus by doing the things you already do—like reading, sleeping, eating, and listening—with renewed attention. For example, the next time you go for a walk, don’t try to run an errand or squeeze in a phone call, but instead, notice the cool breeze on your face and the plants and birds that may cross your path. Immerse yourself in the activity and let time melt away, even if you’re only actually out for 20 minutes. Notice how much clearer your head feels when you return home. This is the magic of monotasking. With monotasking you will: Become more productive Produce higher quality work Reduce stress And increase happiness. Thatcher Wine’s The Twelve Monotasks will help you do one thing at a time, and do it well, so you can enjoy all of your life!

Travel globally sip locally! - At that rustic taverna in Athens, don't order Chardonnay with your moussaka, try it with a bottle of Malagousia. - Dining by the Galata Bridge in Istanbul? Forgo the Merlot and pair those kebabs with a crisp Kalecik Karasi - The Hittites did it over 3000 years ago! - In Taormina, the waiters on the Corso Umberto will gladly serve you Pinot Grigio, but watch their reaction when you order a glass of local Carricante, grown just over their shoulder on the eastern face of Mount Etna. In Mediterranean Wines of Place, Al Leonard, a Professor of Classical Archaeology and wine aficionado, pairs his love of the Mediterranean World with wines that are crafted from the heritage grapes that have been so much a part of its history. This locavore's guide to Mediterranean wines provides a historical introduction to more than sixty heirloom grapes and the wines they produce. Places visited include mainland Greece and the Greek islands, Cyprus, Turkey, Italy, Croatia, Spain, and Malta.

Food is one of the most fundamental elements of culture and a significant marker of regional and ethnic identity. It encompasses many other elements of cultural heritage beyond the physical ingredients required for its production. These include folklore, religion, language, familial bonds, social structures, environmental determinism, celebrations and ceremonies, landscapes, culinary routes, smells, and tastes, to name but a few. However, despite all that is known about foodways and cuisine from hospitality, gastronomical, supply chain and agricultural perspectives, there still remains a dearth of consolidated research on the wide diversity of food and its heritage attributes and contexts. This edited volume aims to fill this void by consolidating into a single volume what is known about cuisines and foodways from a heritage perspective and to examine and challenge the existing paradigms, concepts and practices related to gastronomic practices, intergenerational traditions, sustainable agriculture, indigenous rituals, immigrant stories and many more heritage elements as they pertain to comestible cuisines and practices. The book takes a global and thematic approach in examining heritage cuisines from a wide range of perspectives, including agriculture, hunting and gathering, migration, ethnic identity and place, nationalism, sustainability, colonialism, food diversity, religion, place making, festivals, and contemporary movements and trends. All chapters are rich in empirical examples but steady and sound in conceptual depth. This book offers new insight and understanding of the heritage implications of cuisines and foodways. The multidisciplinary nature of the content will appeal to a broad academic audience in the fields of tourism, gastronomy, geography, cultural studies, anthropology and sociology.

Patchwork in times of plurality encompasses the multitude of actions as a revealing symbol of ethos, actors, organisms, and manifestations of preservation and dialogue frontiers. This plural metaphor, almost like a patchwork, aggregates and yet segregates, conforms, but disfigures, and boosts the meanings which represent this new field that international relations have been recently crossing. Just like the mirror metaphor - that reflects everything to all and, sometimes, intervenes in distortions - the patchwork analogy allowed the book to take responsibility for the disclosure of preservation actions on a global scale. The book has a pioneering role insofar since it is the only publication with such characteristics, concerns, and coverage. The work studies the interconnection between cultural properties and international relations by understanding them as a mosaic before the bridges that intertwine people and borders. The main goal of this work is to illustrate in what way intergovernmental relations have been privileging heritage and culture as acting fields for its broader needs. Therefore, the book addresses topics related to the international agenda, focusing on its less debated themes. Two examples of these undervalued matters are the link between actors, preservationist actions, and the universe of world cultural heritage. The book also pursuits a critical dialogue between interdisciplinary fields that narrow heritage frontiers in search to contribute with a spectrum of academic perspectives and (inter)national study cases. To serve distinct economic, social, or political purposes, institutionalized heritage (embodied by different values) becomes instrumentalized in a top-down direction. In a development frame, when we perceive culture as indispensable to human life, the past is transformed into exchange currency. Through the creation of alternative fields of action, usually in a bottom-up logic, the present builds new heritage connections. Digital heritage's preservation, dissemination, and appreciation have been representing these same nets.

For more than three years, Aline Coquelle, the well-known globe-trotting photographer, and Count Gelasio Gaetani d’Aragona Lovatelli, a member of one of the oldest aristocratic Italian families, have followed the map of Italy’s best wines. Guided by Gelasio, readers are introduced to a tribe of artistic and wine-loving amici who share their passion for their country’s heritage and bounty. The Italian Dream: Wine, Heritage, Soul is an escape into the effortlessly elegant Italian lifestyle, savoring wine behind the private gates of family castles and vineyards, from the foothills of the Alps to the hill towns of Tuscany to the relaxed southern seasides.