WOMEN MEAN BUSINESS “...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.” The Times “What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.” Harvard Business Review “Lays out the importance of retaining women in senior leadership positions.” Harpers Bazaar “Wittenberg-Cox and Maitland have opened new ground.” Management Today WOMEN MEAN BUSINESS They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises. So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world? Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.

Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: • Audit – where are you really at with gender balance now? • Awareness – Opening your eyes to what better gender balance could mean for your company • Alignment – Ensuring the buy-in that will bring about real results and change • Sustain – Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it. Women are most of the talent and much of the market – you need this book.

"From Kaitaia in Northland to Oban on Stewart Island, New Zealand's nineteenth-century towns were full of entrepreneurial women. Contrary to what we might expect, colonial women were not only wives and mothers or domestic servants. A surprising number ran their own businesses, supporting themselves and their families, sometimes in productive partnership with husbands, but in other cases compensating for a spouse's incompetence, intemperance, absence - or all three.The pages of this book overflow with the stories of hard-working milliners and dressmakers, teachers, boarding-house keepers and laundresses, colourful publicans, brothelkeepers and travelling performers, along with the odd taxidermist, bootmaker and butcher - and Australasia's first woman chemist.Then, as now, there was no 'typical' businesswoman. They were middle and working class; young and old; Māori and Pākehā; single, married, widowed and sometimes bigamists. Their businesses could be wild successes or dismal failures, lasting just a few months or a lifetime.In this fascinating and entertaining book, award-winning historian Dr Catherine Bishop showcases many of the individual businesswomen whose efforts, collectively, contributed so much to the making of urban life in New Zealand"--www.otago.ac.nz.

Al Dunlap is an original: an outspoken, irascible executive with an incredible track record of injecting new life into tired companies. The business media have coined a new verb--"to dunlap"--when describing a fast company turnaround.

This book uniquely combines gender theory, case studies, and the legal challenges surrounding the mechanisms of gender discrimination at work. It provides the student with real-life examples from managers (based on interviews with people who experienced discrimination) that help students understand how gender discrimination operates, even when there are legal protections against it. At the end of each case study, students are asked to put themselves in the shoes of the individual experiencing the discrimination and ask themselves reflect on how they would handle the situation. Students must examine their own beliefs about gender and work place practices and consider consequences of actions they might take. In addition to the sections of theory, cases, and legal challenges, websites of interest are included student assignments and classroom activities. Key features include: Engaging case studies embedded in each chapter Legal cases that highlight each chapter and lend credibility to each case study Discussions of international/global situations Suggestions for student assignments/projects

The perfect graduation gift for future entrepreneurs! Part biography, part business how-to, and fully empowering, this book shows that you're never too young to dream BIG! With colorful portraits, fun interviews and DIY tips, Girls Who Run the World features the success stories of 31 leading ladies today of companies like Rent the Runway, PopSugar, and Soul Cycle. Girls run biotech companies. Girls run online fashion sites. Girls run environmental enterprises. They are creative. They are inventive. They mean business. Girls run the world. This collection gives girls of all ages the tools they need to follow their passions, turn ideas into reality and break barriers in the business world. INCLUDES: Jenn Hyman, Rent the Runway Sara Blakely, Spanx Emma Mcilroy, Wildfang Katrina Lake, Stitch Fix Natasha Case, Coolhaus Diane Campbell, The Candy Store Kara Goldin, Hint Water Anne Wojcicki, 23andMe Rachel Haurwitz, Caribou Bioscience Nina Tandon, EpiBone Jessica Matthews, Uncharted Power Jane Chen, Embrace Emily Núñez Cavness, Sword & Plough Hannah Lavon, Pals Leslie Blodgett, Bare Escentuals/Bare Minerals Katia Beauchamp, Birchbox Emily Weiss, Glossier Christina Stembel, Farmgirl Flowers Mariam Naficy, Minted Maci Peterson, On Second Thought Stephanie Lampkin, Blendoor Sarah Leary, Nextdoor Amber Venz, RewardStyle Lisa Sugar, Pop Sugar Beatriz Acevedo, MiTu network Julie Rice and Elizabeth Cutler, Soul Cycle Suzy Batiz, Poo-Pourri Tina Sharkey, Brandless Jesse Genet, Lumi Tracy Young, Plan Grid

Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.