Success in today's business economy demands nonstop innovation. But fancy buzzwords, facile lip service, and simplistic formulas are not the answer. Only an entirely new mindset -- a new attitude toward success and failure -- can transform managers' thinking, according to Richard Farson, author of the bestseller Management of the Absurd, and Ralph Keyes, author of the pathbreaking Chancing It: Why We Take Risks, in this provocative new work. According to Farson and Keyes, the key to this new attitude lies in taking risks. In a rapidly changing economy, managers will confront at least as much failure as success. Does that mean they'll have failed? Only by their grandfathers' definition of failure. Both success and failure are steps toward achievement, say the authors. After all, Coca-Cola's renaissance grew directly out of its New Coke debacle, and severe financial distress forced IBM to completely reinvent itself. Wise leaders accept their setbacks as necessary footsteps on the path toward success. They also know that the best way to fall behind in a shifting economy is to rely on what's worked in the past -- as when once-innovative companies like Xerox and Polaroid relied too heavily on formulas that had grown obsolete. By contrast, companies such as GE and 3M have remained vibrant by encouraging innovators, even when they suffered setbacks. In their stunning new book, Farson and Keyes call this enlightened approach "productive mistake-making." Rather than reward success and penalize failure, they propose that managers focus on what can be learned from both. Paradoxically, the authors argue, the less we chase success and flee from failure, the more likely we are to genuinely succeed. Best of all, they have written a little jewel of a book, packed with fresh insights, blessedly brief, and to the point.

The must-read summary of Richard Farson and Ralph Keyes' book: "Whoever Makes the Most Mistakes Wins: The Paradox of Innovation". This summary of the ideas from Richard Farson and Ralph Keyes' book "Whoever Makes the Most Mistakes Wins" shows that, in business, the concepts of “success” and “failure” are more ambiguous than most people acknowledge. Not only are there many different ways to define both of these terms but frequently, short-term failures lay the foundation for long-term success. That means these failures are an unavoidable part of the pathway to succeeding. In their book, the authors explain that companies need to encourage their innovators to learn more by making productive mistakes. In this environment, managers should worry less about rewarding success and focus more on learning from both failure and success. This summary provides the tools to achieve success in today's environment and not be afraid of failure. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Whoever Makes the Most Mistakes Wins" and find out how to encourage creativity for future success.

In 1982, Tom Peters and Bob Waterman put "A Bias for Action" at the top of their list of eight traits of successful companies in their groundbreaking book In Search of Excellence. Given the subsequent acceleration of change, "A Bias for Action" would doubtless top a similar list in 2012. Here's Peters' excellent (and beautifully designed) take for today.

The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

This book focuses on learning the skills and tools you need to deal with the ongoing stresses of constant change in the business world today. It is about knowledgeable leadership: how what you do helps you get through change, and more importantly helps you lead others through change. It presumes you are already inspired, good, intelligent, and practical. This book is about making a difference.

Incorporating motivational theory and the authors' administrative experience, this resource presents 10 strategies for developing a collegial learning community through positive interdependence, reciprocal relationships, and mutual responsibility.

'Leadership & Sustainability' examines how the opportunity for new leadership can be leveraged to focus on sustainability of reform, & will identify barriers & strategies for moving in new directions. Fullan defines the meaning of 'sustainability' & the important part it plays in contemporary reform.