"Regardless of how respected or careful a company is, preparing for the possibility of a crisis is essential in today's business world. WHERE’S MY UMBRELLA offers valuable insights that any business should want to hear and follow." Gary Sheffer Vice President of Communications and Public Affairs. GE “The best way for any executive to manage any issue is to do so with a 360 view and to reach out to experts. There is no doubt that Len is someone to consult for expert advice.” Rick Sasso President MSC Cruises Len, president of the communications counseling firm The Biegel Group brings his deep experience in a wide range of crises and reputation challenges to WHERE’S MY UMBRELLA. From the Tylenol tampering to 9/11 to hurricanes and environmental crimes, Biegel not only chronicles a host of wakeup calls. He tells what they mean. Len makes the case that many crises can be prevented.

“In this practical guide, Aliette Carolan insightfully outlines the keys to a successful marriage and its dissolution. She paves the way for women, especially, to feel empowered in their life-choices which then allows them to make the best decisions for themselves and their family. This is a great guide for any woman who wants to be smart, empowered and conscious in the choices she makes in love, life and family.” —Dr. Shefali Tsabary NYT Bestselling Author of THE AWAKENED FAMILY GIVE AWAY YOUR HEART, but don’t lose your mind. Know the deal you’re getting into. Know that self-preservation is the key to a happy marriage— and a happy divorce. We don’t take a job expecting that we’ll hate it and quit. We don’t sign the lease on an apartment we’ll be sick of in six months, and we don’t enter into a relationship planning for the breakup. But the flip side is that we shouldn’t expect any relationship we enter into will save us from the responsibility of being self-sufficient. No matter where you are in the process—dating, engaged, married, contemplating separation, and divorce—if you can realize why you have to put yourself first, you’re halfway there. Whether you’re in the rapturous throes of endless love or the first moments of stomach-churning awareness that your marriage is falling apart, this book is for you. It’s for every woman who understands that self-preservation will not happen if you rely on someone else to save you. You need to maintain—or begin to establish— your personal independence and financial solvency if you want to be self-sufficient no matter what life throws at you. You can lean on someone, but you have to be able to stand on your own two feet at a moment’s notice, and that’s what this book is about.

The worlds largest producers of fiber channel host adapters is the victim of a stock price manipulation hoax. In the course of just a few hours, share price falls from $113 to less than $50, as more than $2 billion in market valuation evaporates. A fictitious press release to Internet Wire, quickly re-transmitted by Bloomberg News, CNBC, and others, claims that key executives have resigned and that fourth-quarter earnings will be drastically revised and restated. CEO Paul Folino must act quickly to prevent the total collapse of his stock on the NASDAQ.

The worlds largest producers of fiber channel host adapters is the victim of a stock price manipulation hoax. In the course of just a few hours, share price falls from $113 to less than $50, as more than $2 billion in market valuation evaporates. A fictitious press release to Internet Wire, quickly re-transmitted by Bloomberg News, CNBC, and others, claims that key executives have resigned and that fourth-quarter earnings will be drastically revised and restated. CEO Paul Folino must act quickly to prevent the total collapse of his stock on the NASDAQ.

Business leaders would be better served by understanding key crisis concepts and applying them to their own situation rather than relying on crisis advisors to swoop in to take care of a problem once it has become a crisis. Loaded with Case Studies! How leaders deal with crisis can clarify character and strengthen reputation. On the other hand, the wrong words and actions from the C-Suite can worsen the crisis spiral. Crisis management does not begin on the day the fire erupts, the hurricane barrels through, or the accident happens. Dr. Jo Robertson, a leading expert in heading off and containing crisis, lays out the key concepts that business leaders need to apply to their own organizations so they don’t have to rely on outside crisis advisors to swoop in and save the day.

Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant crisis”—an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you’ll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn’t. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.