The Broadway Books Library of Larceny Luc Sante, General Editor For more than fifty years, Willie Sutton devoted his boundless energy and undoubted genius exclusively to two activities at which he became better than any man in history: breaking in and breaking out. The targets in the first instance were banks and in the second, prisons. Unarguably America’s most famous bank robber, Willie never injured a soul, but took on almost a hundred banks and departed three of America’s most escape-proof penitentiaries. This is the stuff of myth—rascally and cautionary by turns—yet true in every searing, diverting, and brilliantly recalled detail.

Willie Sutton devoted his boundless energy and undoubted genius exclusively to two activities -- Breaking In and Breaking Out -- into banks and out of prison. Read all about America's most famous bank robber.

A successful investor and a contributor to Barron's and Fortune introduces a refreshed value-based framework that any investor can use to beat the market as tech stocks continue to rise.

In a fast-paced, hard-edged style that reads like a novel, FBI special agent Rehder chronicles the lives and crimes of bank robbers in today's Los Angeles who are as colorful and exciting as the legends of long ago.

Money is nothing more than what is commonly exchanged for goods or services, so why has understanding it become so complicated? In Money, renowned economist John Kenneth Galbraith cuts through the confusions surrounding the subject to present a compelling and accessible account of a topic that affects us all. He tells the fascinating story of money, the key factors that shaped its development, and the lessons that can be learned from its history. He describes the creation and evolution of monetary systems and explains how finance, credit, and banks work in the global economy. Galbraith also shows that, when it comes to money, nothing is truly new—least of all inflation and fraud.

In these nine surprising stories about love and the desertion of love, a father contemplates his bank balance amid receipts for ski vacations; a real-estate agent tries to sell a house while his small son bites other children; and a widower, resigned to television for company, discovers the pleasures of life with another woman. In Kevin Canty’s masterful collection, men convey the bitterness, tenderness, and humor of romantic relationships. Rarely is a man so revealing.

Advertising and other forms of marketing communications are not serving the needs of marketers or their audiences as well as they should. Faced with increasing pressure for accountability, marketers are often disappointed in the result of their communications investment. The problem is that marketers continue to focus most of their resources on the types of communications that have little credibility with and impact on audiences. Parker Stoner of marketing communications agency Swanson Russell says there is a Hierarchy of Marketing Communications Effectiveness in which the categories of communications near the top have much greater influence on purchase decisions compared to the often overused categories lower in the hierarchy. Near the top of the hierarchy are peoples' actual and virtual experiences with brands, along with recommendations from sources they trust. On the other hand, basic brand awareness and image advertising, brand sponsorships, and other types of commonly used communications are found near the bottom of the hierarchy. In Put Your Mouth Where the Money Is, Stoner argues that marketers need to allocate more of their communications (mouths) to those categories that most influence audience purchases (money). Put Your Mouth Where the Money Is begins by helping marketers make a CONNECTION with their audiences by explaining why and where to refocus marketing communications resources. It follows with a recommended PROCESS to implement and measure communications among their customers and prospects. It then concludes with IDEAS for marketers to develop marketing communications that enhance the value of their products for customers. When followed, the principles help marketers better engage and influence their audiences, resulting in greater return on marketing communications resources.