The authors combine to produce a work that addresses some of the most pressing issues in athletics today. While the book focuses primarily on steroid and supplement abuse, it also covers unethical practices on the part of some coaches and athletes to gain a competitive edge. Finally, it offers healthy alternatives to supplements for athletes wishing to gain size and strength without putting their future health at risk.

In this day and age when the sports pages of the local newspaper read like either a police report or a pharmacology text, it is impossible not to conclude that the mantra of winning has entered very dangerous ground. This book not only details these abuses and the dangers of the drugs themselves, but also addresses the misguided coaches, fialed mentors, and poor role models who have contributed to the decline of the sports-for-sports sake mentalitly.

This entertaining book seeks to unravel an array of pricing puzzles from the one captured in the book’s title to why so many prices end with "9" (as in $2.99 or $179). Along the way, the author explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of various modes of travel, killed more Americans since 9/11 than they killed that fateful day. He also explains how well-meaning efforts to spur the use of alternative, supposedly environmentally friendly fuels have starved millions of people around the world and given rise to the deforestation of rainforests in Malaysia and Indonesia.

Winning at all Costs: Sporting Giants and their Demons grapples with one of sport’s great conundrums: what raises outstanding champions above their rivals? What Gogarty and Williamson discover on their journey through the stadium of the mind is that the seed of greatness and domination can also be a curse. Why did Dean Karnazes head off on a 1000-mile ‘fun run’ after completing his 50th back-to-back marathon in the US? Why so many pranks and pratfalls for Gazza and how come Michael Jordan retired from basketball three times when he was already universally acknowledged as the greatest player of all time? What makes Jonny Wilkinson and David Beckham practice endlessly – it’s not just fitness. What made Mike Tyson graphically describe his aim in the ring to catch his opponent ‘right on the tip of the nose, because I try to push the bone into the brain.’ And just why is it that Romanian striker Adrian Mutu insists on wearing his underpants inside out? Winning at all Costs: Sporting Giants and their Demons is aimed at laymen who don’t think the unconscious is the place you reach on a Saturday night after sinking 15 pints. The book explores psychological triggers that just might have provided the electricity for some of the world’s most outstanding sporting successes. Those at the top are there for a reason, and as a defence for their more vulnerable selves, nowhere feels safer. Paul Gogarty is a journalist, television presenter, and award-winning author of The Water Road and The Coast Road. Ian Williamson is a practising Harley Street child and adolescent analyst. For 15 years, he played for and captained Blackheath and was on the fringes of the England rugby team. He is also a former Cambridge Blue and general sporting all-rounder and obsessive.

The current downturn may prove more brutal than most previous recessions. It's already hammering companies in markets around the globe. It will test businesses to their fullest-many won't survive. But downturns present strategic opportunities, too. In fact, many more companies achieve dramatic gains during recessions than in normal times. How to ensure your company emerges successful? In Winning in Turbulence, a new volume in the Memo to the CEO series, Bain & Company downturn strategist Darrell Rigby provides the playbook. He presents a powerful framework and diagnostic tool (available in the book and online) for assessing three dimensions of your situation: Your industry's sensitivity: How hard is it hit by this downturn? Your company's strategic position: Are you an industry leader or follower? Your firm's financial position, including cash reserves. The author then explains how to craft an action plan tailored to the situation you've diagnosed, providing tools for: Cutting costs intelligently-sustaining your margins and brand Boosting revenue by refocusing your sales force on the right customers Channeling resources into your core businesses Preparing for bold moves, such as game-changing acquisitions Timely and practical, this book positions you to survive a downturn and emerge stronger once the recovery begins.

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.