Western European Perspectives on the Development of Public Relations
Title | Western European Perspectives on the Development of Public Relations PDF eBook |
Author | T. Watson |
Publisher | Springer |
Total Pages | 160 |
Release | 2015-04-08 |
Genre | Business & Economics |
ISBN | 1137427515 |
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
Eastern European Perspectives on the Development of Public Relations
Title | Eastern European Perspectives on the Development of Public Relations PDF eBook |
Author | T. Watson |
Publisher | Springer |
Total Pages | 126 |
Release | 2014-08-19 |
Genre | Business & Economics |
ISBN | 1137404264 |
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
Eastern European Perspectives on the Development of Public Relations
Title | Eastern European Perspectives on the Development of Public Relations PDF eBook |
Author | T. Watson |
Publisher | Springer |
Total Pages | 187 |
Release | 2014-08-19 |
Genre | Business & Economics |
ISBN | 1137404264 |
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
Perspectives on Public Relations Historiography and Historical Theorization
Title | Perspectives on Public Relations Historiography and Historical Theorization PDF eBook |
Author | Tom Watson |
Publisher | Springer |
Total Pages | 197 |
Release | 2015-07-02 |
Genre | Business & Economics |
ISBN | 1137404388 |
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.
North American Perspectives on the Development of Public Relations
Title | North American Perspectives on the Development of Public Relations PDF eBook |
Author | Tom Watson |
Publisher | Springer |
Total Pages | 141 |
Release | 2016-12-09 |
Genre | Business & Economics |
ISBN | 1349950440 |
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.
Public Relations
Title | Public Relations PDF eBook |
Author | Chiara Valentini |
Publisher | Walter de Gruyter GmbH & Co KG |
Total Pages | 656 |
Release | 2021-02-08 |
Genre | Language Arts & Disciplines |
ISBN | 3110554259 |
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Public Relations Research
Title | Public Relations Research PDF eBook |
Author | Ansgar Zerfaß |
Publisher | Springer |
Total Pages | 449 |
Release | 2008-05-08 |
Genre | Language Arts & Disciplines |
ISBN | 3531909185 |
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.