Using Market Research to Improve Management of Transportation Systems
Title | Using Market Research to Improve Management of Transportation Systems PDF eBook |
Author | Susan Cowan Jakubiak |
Publisher | Transportation Research Board |
Total Pages | 88 |
Release | 1990 |
Genre | Business & Economics |
ISBN | 9780309048521 |
Leveraging ITS Data for Transit Market Research
Title | Leveraging ITS Data for Transit Market Research PDF eBook |
Author | James G. Strathman |
Publisher | Transportation Research Board |
Total Pages | 92 |
Release | 2008 |
Genre | Intelligent transportation systems |
ISBN | 0309099420 |
TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.
Urban Transportation Abstracts
Title | Urban Transportation Abstracts PDF eBook |
Author | |
Publisher | |
Total Pages | 370 |
Release | 1990 |
Genre | Urban transportation |
ISBN |
The Practice of Government Public Relations
Title | The Practice of Government Public Relations PDF eBook |
Author | Mordecai Lee |
Publisher | CRC Press |
Total Pages | 254 |
Release | 2011-08-04 |
Genre | Political Science |
ISBN | 1439834660 |
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying CD-ROM, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Guidance for Communicating the Economic Impacts of Transportation Investments
Title | Guidance for Communicating the Economic Impacts of Transportation Investments PDF eBook |
Author | Hagler Bailly Services, Inc |
Publisher | Transportation Research Board |
Total Pages | 156 |
Release | 1999 |
Genre | Business & Economics |
ISBN | 9780309066198 |
Performance Measures to Improve Transportation Systems
Title | Performance Measures to Improve Transportation Systems PDF eBook |
Author | |
Publisher | Transportation Research Board |
Total Pages | 155 |
Release | 2005 |
Genre | Highway departments |
ISBN | 0309094178 |
Special Report
Title | Special Report PDF eBook |
Author | National Research Council (U.S.). Highway Research Board |
Publisher | |
Total Pages | 784 |
Release | 1973 |
Genre | Highway engineering |
ISBN |